In response to its innovative application of visualisation solutions in the automotive industry, ZeroLight was presented with the Best Use of Tech in the Digital Economy Award at the prestigious UK Tech Awards 2017. Taking place at London's Park Plaza on November 2nd, the ceremony honours the best and brightest UK tech has to offer. The category specifically relates to innovation across multiple mediums that transforms business models, allowing greater engagement, connectivity and interactivity with customers.

"ZeroLight demonstrated incredible innovation in their application of cutting-edge technology to the digital economy. Their work allows consumers to configure cars in exceptionally high quality, revolutionising the car-buying journey and leading the way in showing the commercial potential of immersive technologies." - Ian Restall, Executive Producer, UK Tech Awards.

ZeroLight delivers an intelligent approach to visualisation, allowing brands to deliver new interactive configuration experiences to any device, anywhere. Deployments include digital showrooms, immersive technology installations and cloud powered web configurators. The technology allows car customers to define their product before purchase in stunning detail, with access to the entire product catalogue. Data from such experiences can be used to define operational efficiencies and enhance brand engagement. This omnichannel approach delivers consistency throughout the entire customer journey and has attracted widespread attention across the sector.

"Technology is continually redefining the way we make decisions. Through digital display management, we're helping car brands overcome a multitude of market pressures, whilst allowing customers to make a more informed choice. We are committed to delivering the most cutting-edge visualisation suite within the automotive retail sector and are extremely proud to be recognised at one of the industry's most prestigious ceremonies." - Joseph Artgole, Associate Marketing Director, ZeroLight.

The award comes amid exciting times for ZeroLight, who recently worked alongside Nissan to deliver a unique VR experience for the new Nissan LEAF, showcased the pioneering Audi VR experience at IAA and were included in the Oculus for Business launch at Oculus Connect 4. With numerous international events lined up in the coming months, the firm is set to strengthen its position as the market-leading omnichannel visualisation platform within the automotive industry.

Joseph Artgole
Associate Marketing Director, ZeroLight
T: +44(0) 191 485 0505
Email: joseph.artgole@zerolight.com

About ZeroLight
ZeroLight is the market leading omnichannel visualization platform for the automotive industry. Pioneering real-time 3D solutions for retail, online and asset creation; ZeroLight empowers OEMs and agencies to sell smarter and engage customers with interactive product experiences that enhance the buying process. For more information about the company, go to: zerolight.com