Configurator projects are beset with complex requirements driven by customer expectation, industry changes and the needs of your existing tech stack. With the Palette SDK you can address all of these requirements with one powerful plug-and-play solution.
Turn your configurator into a value generator instead of a business overhead
The Palette SDK empowers you to build a visually stunning, interactive and personalised configurator, resulting in a higher-performing customer journey.
Brands including Audi and Lucid Motors have benefitted from significant upsell increases, a 66% uplift in engagement and a 46% improvement in conversion rate.
Building your configurator with the Palette SDK allows you to easily respond to important trends like direct-to-consumer and online sales, the rise of partner website sales and the evolving needs of your physical retail spaces.
Building and operating a cutting edge configurator solution is a specialist capability which we have refined over a decade of global project delivery. The Palette SDK does the heavy lifting for you, allowing you to focus on what you do best: marketing and selling cars.
Unlock the black box of the millions of interactions taking place throughout your digital customer journey with the Palette SDK. Understand your customer's activity and product preferences to personalise and optimise your buying journey.
Explore the APIs in Palette SDK for integrating and enriching your cloud-based product configurator
Palette Render API provides functions to view and interact with media of 3D product data hosted on the ZeroLight platform, via 3D streamed or image-based content.
Display an interactive 3D video stream of your product with easy to manage camera controls and interactions.
Display turntable images, panoramas and gallery images, generated on-demand or pulled from the cache.
Send configuration changes and easily integrate with a rules engine for more complex products and market variance.
Controlling cameras and interactive hotspots, trigger animations and set environment changes.
The Palette Connect API provides functions for saving, loading and sharing product configurations across a connected, omnichannel buying journey.
Allows customers to save, load and share configurations via a code that is unique to them and not shared across identical configurations.
Generates a unique QR code of a Smart Code allowing it to be printed or saved and taken into a showroom to continue configuring.
Allows a Smart Code to be synchronised with a user’s record in the CRM system to enrich their data with a history of configuration sessions.
Allows for multiple configuration sessions to be linked together to form a single view of a customer's buying journey across touchpoints.
The Palette Data API collects, stores and processes usage, interaction and configuration data and makes it available to your brand’s selected data visualisation tools.
Key data for your account to see the sessions, times and locations of customer interactions with your configurator.
Palette Data collects, stores and proccesses enormous amounts of data allowing you to focus on using it to enrich your operations.
Detailed behavioural and configuration data for user sessions, for integration with the customer’s record in CRM tools such as Salesforce.
Aggregated behavioural and configuration data from anonymised user sessions for viewing in business intelligence tools such as Tableau.
The Palette SDK can be used throughout your customer journey to engage, inform and convert your customers with high quality product experiences, including:
Build configurators, interactive experiences and visualisers for your own websites, as well as for deployment on partner websites such as Amazon.
Create engaging digitalised retail spaces including configurators for large format displays, touch screens, immersive VR headsets and tablets.
Amplify your event strategy for trade shows, launches and more, with engaging, immersive and high-impact experiences for use at both online and physical events.
Inform, guide and reassure customers by connecting them with your sales experts in shared configurator sessions using the ZeroLight Concierge solution.
Build your configurator independently with our APIs and developer resources or use our professional services
For brands that are able to implement the Palette APIs independently the ZeroLight Resource Center has everything needed for your developers including documentation, sample starter projects and code sandbox tutorials.
For brands that require assistance with building their configurator we offer a range of expert professional services to assist with technical integration, creative design, 3D modelling and strategy consulting.
Fast and easy access to the industry's leading configurator solution and future roadmap without the build, maintenance and operation costs.
One centralised configurator solution for every touch point in your customer journey online, in physical retail locations and with partners.
Advanced behavioural data collection provides measurable KPIs and analytics that reveal powerful strategic insights for your business.
Proven to be scalable across geographic markets, product lines, extreme configurability and through time with complex multi-year projects.
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