Configurator projects are beset with complex requirements driven by customer expectation, industry changes and the needs of your existing tech stack. With the Palette SDK you can address all of these requirements with one powerful plug-and-play solution.
Turn your configurator into a value generator instead of a business overhead
The Palette SDK empowers you to build a visually stunning, interactive and personalised configurator, resulting in a higher-performing customer journey.
Brands including Audi and Lucid Motors have benefitted from significant upsell increases, a 66% uplift in engagement and a 46% improvement in conversion rate.
Building your configurator with the Palette SDK allows you to easily respond to important trends like direct-to-consumer and online sales, the rise of partner website sales and the evolving needs of your physical retail spaces.
Building and operating a cutting edge configurator solution is a specialist capability which we have refined over a decade of global project delivery. The Palette SDK does the heavy lifting for you, allowing you to focus on what you do best: marketing and selling cars.
Unlock the black box of the millions of interactions taking place throughout your digital customer journey with the Palette SDK. Understand your customer's activity and product preferences to personalise and optimise your buying journey.
Explore the APIs that make Palette SDK the market-leading omnichannel configurator solution
Palette Render API provides functions to view and interact with media of 3D product data hosted on the ZeroLight platform, via 3D streamed or image-based content.
The Palette Connect API provides functions for saving, loading and sharing product configurations across a connected, omnichannel buying journey.
The Palette Data API collects, stores and processes usage, interaction and configuration data and makes it available to your brand’s selected data visualisation tools.
The Palette SDK can be used throughout your customer journey to engage, inform and convert your customers with high quality product experiences, including:
Build your configurator independently with our APIs and developer resources or use our professional services
Fast and easy access to the industry's leading configurator solution and future roadmap without the build, maintenance and operation costs.
One centralised configurator solution for every touch point in your customer journey online, in physical retail locations and with partners.
Advanced behavioural data collection provides measurable KPIs and analytics that reveal powerful strategic insights for your business.
Proven to be scalable across geographic markets, product lines, extreme configurability and through time with complex multi-year projects.
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