Solution
ZeroLight's direct-to-customer online car sales solution offers a seamless blend of 1-1 dealership intimacy and digital convenience, transforming the car-buying experience into an enjoyable and personalised journey.
Through shared configuration sessions, product experts can lead customers around an interactive digital twin of a vehicle in real time, exploring every feature in photorealistic detail and helping them confidently refine their preferences.
This interactive format brings the best elements of an in-person showroom directly to the customer, enabling engaging demonstrations and meaningful conversations that build trust and understanding.
When an online sales session ends, the customer is given a frictionless path to reservation, with the option to secure their configured vehicle immediately or take away a personalised, interactive brochure to aid their decision-making at their own pace.
With live, one-on-one sessions led by product experts, every feature is explored together and every question can be answered in real time.
From colour changes to feature demos, users can explore their future car in rich, high-fidelity 3D visuals that help them feel informed.
With a D2C online sales experience, car-buyers get all the benefits of an in-person vehicle overview, without visiting the dealership.
ZeroLight’s D2C online car sales solution empowers OEMs to drive higher conversion rates by giving customers immersive, interactive online sales experiences. It gives brands greater control over the customer journey, while funnelling high quality leads to their dealership networks.
By delivering a premium, guided experience that mirrors the showroom, manufacturers gain greater control, improve customer engagement, and stay competitive in an evolving, digital-first automotive market.
ZeroLight enhances automotive marketing with immersive, high-engagement experiences that turn browsers into high-intent buyers. ZeroLight’s D2C online car sales sessions not only boost lead quality but also unlock actionable insights into customer queries and preferences.
These digital touchpoints differentiate brands, extend showroom access 24/7, and personalise the journey from interest to conversion -ensuring every interaction delivers lasting brand impact and measurable marketing ROI.
ZeroLight transforms the car-buying journey into a seamless, personalised experience. Customers explore vehicles in real time with expert guidance, diving deep into features through immersive, photorealistic sessions—all from the comfort of home.
It blends the intimacy of a dealership visit with the convenience of digital access, offering an easy path to reserve or revisit their configuration later, empowering informed, confident decisions at their own pace.
Let the ZeroLight team create your D2C online car sales experience, from design to deployment. All you need to do is send over your model data in any format and we’ll handle the rest.
Learn more about ZeroLight Professional Services
Adopt Palette SDK, ZeroLight’s omnichannel configurator toolkit, to build your D2C online car sales experience. Access additional support from ZeroLight’s team of subject matter experts.
Learn about Palette SDK
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