Personalised content
Customers are interacting with brands through more channels than ever, so tailored content must be delivered to more places.
Customer touchpoints that deliver a more personal, consistent, and connected experience maximise conversions.
Car-buyers have increasingly sophisticated expectations, constantly comparing rival brand experiences with one another.
ZeroLight’s sophisticated APIs can generate personalised digital content on demand, making it possible to achieve ‘the holy grail of digital marketing’ by delivering personalised experiences at scale.
The ZeroLight toolset gives marketers the opportunity to surprise and delight car-buyers, while smoothing transitions between touchpoints to nudge them closer to conversion.
Personalised customer experiences can demonstrate to car-buyers that they are valued and could be the difference between a customer progressing with their buying journey or not.
Personalised microsites and brochures are a compelling post-configuration experience and lead generator that contain interactive images, videos, and 3D models of a customer’s configured vehicle.
Microsites are generated in real time, giving customers the chance to learn more about the specific features of their customised car and continue their buying journey by referring them to their nearest dealer or preferred purchase method.
Once a customer has configured their ideal vehicle, lifelike images of their unique configuration can be automatically generated via API.
These images can be used in numerous placements to meaningfully personalise the customer journey, such as emails, display advertising, direct mail, and more.
ZeroLight platform customers are able to create high quality video sequence templates that can be automatically updated to feature any vehicle in any configuration.
This empowers OEMs to instantly inject personalised video content into different touchpoints throughout the sales journey, including social media adverts.
Flexible 3D models can be quickly generated with the ZeroLight platform’s powerful APIs to match a customer’s unique configuration.
These personalised models can then be used to delight customers on a web page or within immersive augmented reality experiences.
" The ZeroLight platform has transformed how we produce visual marketing assets for both digital and print, empowering our teams to meet the huge demand for personalised and localised images, videos, and 3D models in our customer journeys.
[Personalised microsites] are our biggest lead generator in new cars. "
Volkswagen UK
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