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Personalised content

Tools to deliver personalised customer experiences at scale

Drive more purchases
Maximise order values
multi-format content
Enrich CRM content
Outperform competitors

Make it easier to personalise your buying journeys

Digital personalised brochure - Personalised content at scale
OEM
Personalisation at scale

Customers are interacting with brands through more channels than ever, so tailored content must be delivered to more places.

Facebook ad - Personalised marketing content
Marketer
Seamless buying journeys

Customer touchpoints that deliver a more personal, consistent, and connected experience maximise conversions.

Personalised brochure - Customer expectations
Customer
Customer expectations

Car-buyers have increasingly sophisticated expectations, constantly comparing rival brand experiences with one another.

Why the ZeroLight platform is the best tool to create stunning personalised content at scale

Effective for OEMs

ZeroLight’s sophisticated APIs can generate personalised digital content on demand, making it possible to achieve ‘the holy grail of digital marketing’ by delivering personalised experiences at scale.

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Cost-efficient personalisation
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More personalised touchpoints
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Automated solution integrated with your CRM system
Personalised brochure - effective personalised content

Powerful for marketers

The ZeroLight toolset gives marketers the opportunity to surprise and delight car-buyers, while smoothing transitions between touchpoints to nudge them closer to conversion.

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Maximise conversions
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Deliver seamless journeys
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Generate more leads
Powerful personalised marketing content

Rewarding for customers

Personalised customer experiences can demonstrate to car-buyers that they are valued and could be the difference between a customer progressing with their buying journey or not.

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Satisfy rising customer expectations
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Surpass competitor experiences
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Instant personalisation
Car AR experience - Rewarding personalised content

What types of personalised content are possible

Multimedia engagement

Personalised microsites and brochures are a compelling post-configuration experience and lead generator that contain interactive images, videos, and 3D models of a customer’s configured vehicle.

Microsites are generated in real time, giving customers the chance to learn more about the specific features of their customised car and continue their buying journey by referring them to their nearest dealer or preferred purchase method.

Personalised brochure - Personal multimedia engagement

On-demand images

Once a customer has configured their ideal vehicle, lifelike images of their unique configuration can be automatically generated via API.

These images can be used in numerous placements to meaningfully personalise the customer journey, such as emails, display advertising, direct mail, and more.

Personalised brochure - On-demand 2D personlised images

API-generated videos

ZeroLight platform customers are able to create high quality video sequence templates that can be automatically updated to feature any vehicle in any configuration.

This empowers OEMs to instantly inject personalised video content into different touchpoints throughout the sales journey, including social media adverts.

Personalised car brochure - API generated personalised video content

Tailored 3D content

Flexible 3D models can be quickly generated with the ZeroLight platform’s powerful APIs to match a customer’s unique configuration.

These personalised models can then be used to delight customers on a web page or within immersive augmented reality experiences.

Personalised 3D AR model - 3D personalised content

Personalised content case studies

Cadillac Escalade Personalised Microsite
Mitsubishi Motors Personalised Microsite
Volkswagen ID.4 Personalised Microsite
" The ZeroLight platform has transformed how we produce visual marketing assets for both digital and print, empowering our teams to meet the huge demand for personalised and localised images, videos, and 3D models in our customer journeys.

[Personalised microsites] are our biggest lead generator in new cars. "

Volkswagen UK

The ZeroLight visualisation platform

Explore the products and services that make next-level physical retail experiences possible.

Any questions?

Find answers to our frequently asked questions

What is the ZeroLight platform?
How much does it cost to start generating personalised content with the ZeroLight platform?
Can ZeroLight generate personalised content for me?

See what you can build with ZeroLight

Take a look at some of the popular use cases you
can adopt the ZeroLight platform to create.