Social Media Marketing Content | Automotive Use Case

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Helping you to create more content for social media

2D car render - Cost effective social media content

OEM

Cost efficiency

Create product-correct social media content without having to rely on high cost physical shoots or offline rendering.

Marketer

Speed and scale

Act and react quickly, produce high volumes of high quality, reactive content to fuel social media growth and engagement.

Car render comparison slider - Market relevant social media content

Customer

Market relevance

Create and serve social media content that reflects the needs, product and visuals of a local market.

Scalable for OEMs

The ZeroLight toolset SpotLight Suite is the smart way to scale social media content production without the increased costs that come with ramping up one-off physical shoots or CGI renders.

Product-correct assets

Increase output & reduce costs

Protect brand consistency

TikTok Advert - Scalable social media content for OEM's

Agile for marketers

ZeroLight’s browser-based tool SpotLight Suite is intuitive to use, doesn't require specialist hardware, and enables marketers to quickly and independently create images, videos and 3D models for multiple social use cases.

Create reactive content at speed

Build interactive experiences

Satisfy demand from new social channels

Email marketing using 2D content - Social media content for marketers

Relevant for customers

SpotLight Suite gives local teams, NSCs and dealers the opportunity to independently create product-correct social media assets that resonate better with their target customers.

Assets tailored to local market

Improve brand discovery

Attention-grabbing content

Instagram advert with 2D car render - Social media content relevant to customers

What types of social media content are possible

True-to-life detail

Generate lifelike images, videos and 3D models for social media. Large volumes of realistic CGI social media assets are a necessity for car launches, model updates, and other automotive marketing campaigns.

Photorealistic car render - social media content

Local content

Visual assets that reflect a market’s unique preferences, behaviours, cultural subtleties, and environments, are key to driving customer interest and acquisition for carmakers.

All terrain vehicle render - Customised social media content

Social configuration

Give customers an interactive social media experience with Instant Experience ads on Instagram or Facebook, and similar ad formats on TikTok.

These mobile-first social media experiences require many visual assets to allow users to configure their vehicle without leaving the platform.

Car configurator Facebook instant experience - Social media configuration

Tailored advertising

Execute dynamic social media advertising campaigns to reach target customers with precision and efficiency.

With large volumes of visual content available through the SpotLight Suite browser based tools and API, web and social media platforms can automatically optimise social creatives for users based on their age, geography and other interests.

" The ZeroLight platform gives us much more flexibility in creating assets for all kinds of digital communication.

It is the perfect tool for generating CGI renders of any kind of configuration. As always, these kind of assets need to be generated last-minute, and with SpotLight Suite it is still possible to deliver quality material in a short timeframe. "

Volkswagen Sweden