Solution
Tapping on a TikTok ad and being sent to a text-filled ‘brick wall’ of a product landing page is a sure way to turn off TikTok users.
Casually engaged customers want an experience that rewards them just like their favourite social media platform does.
ZeroLight’s TikTok automotive ads take the principles of TikTok: visual storytelling, real-time interaction, instant loading and personalisation, to introduce your product with a frictionless full-screen mobile experience.
ZeroLight’s TikTok automotive ads are the best in-app destination to set a compelling tone for the rest of your customers’ car-buying journeys.
ZeroLight TikTok automotive ads mimic the way users engage with content on TikTok; visual, effortless and rewarding.
Users can see their dream configuration come to life with personalised videos, images, 3D models, interactive turntables and more.
Keep customers on the path to purchase by captivating them with full-screen, fast-moving content.
Delivering a seamless, high-impact introduction to your vehicle is critical in today’s digital-first market. With ZeroLight’s TikTok automotive ads, you can create a premium first impression that aligns with how modern consumers engage. These frictionless, full-screen mobile experiences use visual storytelling and real-time interaction to showcase your models in a way that feels intuitive, exciting, and on-brand - setting the tone for a confident car-buying journey from the very first tap.
Capturing attention in the first few seconds is everything. ZeroLight’s TikTok Automotive Ads are designed to meet your audience where they are - on their favourite platform, engaging with visual-first, fast-moving content.
Unlike text-heavy landing pages that lose interest fast, these immersive ads instantly reward engagement with personalised, scroll-stopping experiences. The result? Lower bounce rates, longer dwell times, and a more powerful funnel starter for your campaigns.
You're scrolling through TikTok, casually browsing - and suddenly, you see a ZeroLight TikTok automotive ad that doesn’t interrupt your flow, but pulls you in. It’s visual, quick to load, and lets you explore the car in your own way - through full-screen images, videos, 3D models, or a quick spin in an interactive turntable. No walls of text, no jarring redirects - just an experience that feels as fun and smooth as the rest of your feed.
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Let the ZeroLight team create your TikTok automotive ads, from design to deployment. All you need to do is send over your model data in any format and we’ll handle the rest.
Learn about ZeroLight Professional Services
Adopt SpotLight Suite, ZeroLight’s content creation platform, to generate the 2D and 3D media assets you need to build your TikTok automotive ads. Access additional support from ZeroLight’s team of subject matter experts.
Learn about SpotLight Suite™
