Physical retail
The return-on-investment of an in-store retail solution relies on how easy it is to roll out across more than one store or region.
A physical retail experience’s success depends on ease-of-use and how reliable it is for the dealer or at-event brand representative.
Today’s customers want to be engaged by powerful personalised experiences that educate and reassure.
The ZeroLight platform’s cloud-based credentials, coupled with its secure installation and update system, make it a cinch to scale engaging experiences across global dealership networks, saving significant cost and effort.
ZeroLight-powered retail solutions can flex to any type of retail space and floor plan due to their simple setup, easy maintenance, low running costs, and ability to work on any device, small or large.
Innovative visualisation solutions are proven to better attract, captivate and convert car-buyers. ZeroLight's physical retail toolset provides an exceptional end-user experience with the latest visualisation technologies, while empowering customers to evaluate and configure their new vehicle.
The ZeroLight platform makes it easy to build interactive configurator applications for any in-dealership or at-event screen. From portable tablets to fixed video walls, ZeroLight-powered kiosks can fit any form factor and display resolution.
Screen-based configurators can be controlled by a product expert or directly by the customer allowing for a wide range of sales interaction types to be supported from independent customer use to an entirely sales hosted experience.
Virtual Reality gives brands the chance to create captivating product demonstrations with high engagement, instant configurability, environment changes, animations and true-to-life scale.
The ZeroLight platform provides virtual reality experiences in two ways: CloudXR, which streams the experience to a wireless headset, or traditional locally rendered VR, which is powered by local hardware installed on-site.
The ZeroLight platform can instantly generate lightweight 3D models of any vehicle, in any configuration. This makes it simple to create engaging Augmented Reality experiences, giving car-buyers the opportunity to view their configured vehicle in the real world.
This is a valuable touchpoint that helps customers understand their vehicle’s design features, configuration choices and dimensions up close, without requiring a physical model.
Quickly generate personalised interactive content featuring a customer’s configured vehicle to take away at the end of their in-person retail experience.
The ZeroLight platform can automatically produce tailored follow-up content such as personalised brochures and webpages, images, videos, and 3D models that are a seamless alternative to generic print brochures.
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" Through the guided CloudXR integration, users were treated to intricately detailed visuals, seamlessly delivered without the constraints of cables or controllers, ensuring a truly immersive experience. "
Carlee Hardaker, Aston Martin
ZeroLight’s physical retail solutions can be hosted via the cloud, offline or a hybrid of both. This means you can deliver the same experience, regardless of your connectivity status, in store or at events.
Explore the products and services that make next-level physical retail experiences possible.
Find answers to our frequently asked questions
Take a look at some of the popular use cases you
can create with the ZeroLight platform.
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