Online retail
Interactive content for online retail requires specialist technical capabilities to build and operate at scale.
Visual online retail experiences must slot seamlessly within an existing e-commerce, web, CRM and fulfilment stack.
The fashion & consumer tech industries continue to raise expectations of what an e-commerce journey should look like.
The ZeroLight platform removes the technical complexities that often prevent brands from being able to deliver ambitious online retail experiences themselves from scratch.
ZeroLight solutions have a successful track record of being integrated into both the mature tech stacks of legacy OEMs and ‘clean slate’ setups of new mobility brands.
The ZeroLight toolset empowers OEMs to give new car buyers engaging online retail experiences using the newest developments in cloud-streamed visualisation.
Let car-buyers explore and finalise the specification of their prospective purchase with an interactive image-based configurator.
‘2D’ configuration experiences like this can take the form of a 360° turntable, interactive panoramas, or a high quality gallery of curated CGI shots.
3D configurators take customer experience to the next level, empowering users with the freedom to explore and spec a fully three dimensional digital twin of their desired vehicle.
The configurator is delivered as an interactive 3D video stream to any device, with easy to manage camera controls, animations, and unlimited configurability.
Cinematic driving configurators enable customers to configure their vehicle in real time as it travels through a dynamic digital environment.
It’s an engaging experience that gives car-buyers the opportunity to understand how their paint and accessory choices react to changing light conditions and environments.
Shared configuration sessions allow customers to join a product specialist in a virtual 3D environment online. Once the customer has joined the session, the specialist can guide them around a photorealistic digital twin of a vehicle, highlighting key features and answering questions.
This experience blends the intimacy of the dealership with the convenience of an online configurator.
Explore the products and services that make next-level physical retail experiences possible.
Find answers to our frequently asked questions
Take a look at some of the popular use cases you
can adopt the ZeroLight platform to create.
.jpg)
