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Solution

Online Car Configurator

3D car configurators that convert

At ZeroLight, we create the most advanced online car configurators, delivering high-performance, engaging experiences for automotive brands worldwide.

For over a decade, we’ve been leading the way in scalable, engaging car configurators that bring vehicles to life in stunning detail.

Our solutions work seamlessly on any device, ensuring customers can explore and customise their ideal car anytime, anywhere.

Proven to boost engagement, increase Call-to-Action clicks, and drive more revenue per reservation, our online car configurators transform the digital car-buying experience.

Proven to increase engagement and conversions
Seamless performance across all devices
Multiple modes to immerse car-buyers

What makes a ZeroLight online car configurator?

Globe with connecting lines - Global scale retail solutions
Multiple modes

Let car-buyers explore and finalise the specification of their prospective purchase with an interactive image-based, 3D, cinematic or shared online car configurator.

Globe with connecting lines - Global scale retail solutions
Unlimited scale

ZeroLight’s online car configurators can handle global markets, multiple vehicle models, limitless configurability and frequent updates with minimal effort.

Globe with connecting lines - Global scale retail solutions
Advanced analytics

Get in-depth insights from the behaviours that users exhibit on your car configurator, so you can deliver more connected, personalised and informed customer journeys.

ZeroLight online car configurators deliver value for every stakeholder

Transformative for brands

ZeroLight online car configurators can be delivered without the technical complexities that often prevent OEMs from delivering cutting-edge configurator experiences themselves.

Minimal in-house resources required
Easy to integrate with other systems
Proven solution across hundreds of projects    
ZeroLight Corvette 3D Online Car Configurator

Game-changing for marketers

Transform your online car configurator into a value generator, instead of a business overhead. A ZeroLight online car configurator is optimised to generate more clicks, leads, conversions and revenue.

Reach your campaign goals faster
Gain valuable user behaviour insights
Launch a world-first experience
ZeroLight VW ID.Buzz 3D Online Car Configurator

Thrilling for customers

Excite and engage car-buyers in-browser with the latest developments in game engine technology, 3D rendering and pixel-streamed visualisation.

Explore the product-correct car in stunning detail
Trigger compelling interactions and animations
Experience the same configurator on mobile and desktop
ZeroLight Mitsubishi Outlander 3D Online Car Configurator

Online car configurator case studies

Mitsubishi Motors Online Car Configurator
Corvette ZR1 Online Car Configurator
ZeroLight Go 3D™ Visualiser
Can-Am Pulse Image-Based Online Motorcycle Configurator
Lucid Motors Online Car Configurator

Different ways to deliver an online car configurator with ZeroLight

High quality Unreal engine streaming

Full-service

Go 3D™ Visualiser is the quickest and easiest way to get your online car configurator live. All you need to do is send over your model data in any format and let ZeroLight handle the rest.

Learn about Go 3D™ Visualiser
High quality Unreal engine streaming

Collaborative

Adopt Palette SDK, ZeroLight’s omnichannel configurator toolkit, to build your online car configurator. Access additional support from ZeroLight’s team of subject matter experts.

Learn about Palette SDK
High quality Unreal engine streaming

Self-service

Build your own online car configurator application in Unreal Engine, Unity or Autodesk VRED, then stream it from the cloud with ZeroLight’s pixel streaming solution, OmniStream™.

Learn about OmniStream™

Online car configurator FAQs

What is ZeroLight?
What is a ZeroLight online car configurator?
Why should I choose ZeroLight to build my online car configurator?