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We teamed up with the visionaries at Slate Auto to empower their enthusiastic emerging fanbase to customise their perfect Slate EV.
Slate is a new American company, established in 2022, focused on delivering radically affordable, personalisable and reliable electric vehicles. The Slate is an innovative truck platform so customisable that it can transform from a 2-seat pickup to a 5-seat SUV.
For the brand’s momentous launch, we built the world’s most configurable 3D streamed online configurator, which played a pivotal part in Slate ultimately securing 100,000 reservations in the 2 weeks post launch alone.
Seriously, we hope you haven’t got anything important to do for the rest of the day, because if you click this link to access the configurator, you’ll soon be lost in a world of wraps, decals, alloy wheel options and accessories.
‘Slate Maker’ was the first opportunity that consumers had to push Slate’s transformative design proposition to its limits, exploring every possible combination of options to build a unique, personalised creation.
The configurator was designed and built in just 10 weeks to meet Slate’s launch campaign date.
Slate's website is pretty excellent, and there's already a fantastic configurator that will let you go through every single accessory that'll be on offer at launch. I can't think of a better way to waste your Friday.
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