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ZeroLight for materials, paints & coatings

Photorealistic 3D Visualisation for Materials, Paints & Coatings

Digitise your materials, paints & coatings catalogue

Don't let physical samples limit your reach. ZeroLight’s advanced range of visualisation solutions and expert services can replicate the complex details of your materials and the physics of how light interacts with them. This ensures your digital twins are indistinguishable from the real thing, giving you a viable digital alternative to physical samples.

From iridescent metallic paints for automotive applications to the subtle texture of architectural matte finishes. Or from a premium piece of natural leather to synthetic suede, our visualisation solutions and services drive absolute confidence.

Access end-to-end materials visualisation expertise
Offer interactive 3D materials exploration
Ensure your materials content is accessible to everyone

What makes ZeroLight the best partner for your materials, paints & coatings visualisation project?

Material data experts

ZeroLight has deep expertise in building robust visual material data pipelines for some of the world’s largest global brands.

Precise material recreation

ZeroLight converts raw material data into 1:1 digital twins that can be used to accelerate and enhance your design-to-market cycle.

Interactive 3D specialists

ZeroLight is a specialist at building, maintaining and optimising interactive experiences for both B2B & B2C applications.

ZeroLight materials, paints & coatings solutions and services bring value to every stakeholder

Precise for designers and
technical experts

ZeroLight collaborates with your material specialists and technical experts to establish the physically accurate material foundations required for all of your assets. By prioritising quantitative physical data over subjective artistic choices, we create a robust, scalable pipeline for integrating your materials into tools like Unreal Engine.

This ensures the entire organisation can remain confident that every interactive experience or piece of content is indistinguishable from the real thing.

Reduce physical prototyping costs
Verify material behaviour on complex surfaces instantly
Enable collaborative cloud-based review sessions
ZeroLight Iridescent Paint Visualisation

Transformative for marketing & content teams

ZeroLight helps real estate commercial teams create engaging 2D marketing content and 3D interactive experiences. We support everything from one-off projects to building scalable content production systems and personalised customer sales tools.

Unlock the value of your scanned materials
Achieve consistency across all marketing channels
Rapidly test consumer response to new materials
ZeroLight Photorealistic Materials Visualisation

Essential for sales teams

ZeroLight helps real estate buyers visualise, understand and configure a space before it’s even been built. By adding interactive elements, we make it easy for customers to customise their future property, building the confidence and excitement they need to buy.

Convert customers quicker with a 3D configurator
Reduce cost of sale and opportunity cycles
Achieve higher upsell to premium materials
ZeroLight Interior Paint Visualisation

ZeroLight solutions and services for architecture & real estate visualisation

Interactive 3D Interior Paint Configurator by ZeroLight

Interactive material configurators

ZeroLight handles the end-to-end build and management of interactive 3D materials, paints & coatings configurators, from digital twin creation to UI/UX design, hosting, maintenance and optimisation.
Interior Vehicle Render With Photorealistic Leather, Stitching, Plastics

CGI renders for materials, paints & coatings

Create cinematic videos, photorealistic images and internal design review assets. Transform your materials, paints and coatings scans into stunning, audience-ready visuals to support your objectives.
AI Content for Materials, Paints & Coatings Visualisation by ZeroLight

Product-correct AI media for materials

Use your product-correct 3D source data to generate ultra high fidelity image and video assets with ZeroLight’s cutting-edge Gen AI tools; perfect for marketing and sales applications. Work with us to understand how AI could be leveraged within in your pipeline.
Enterprise-Standard Pixel Streaming for Paints by ZeroLight

Enterprise-standard pixel streaming

If your materials, paints & coatings project is built with Unreal Engine, Unity or another real-time engine, you can use ZeroLight’s pixel streaming platform, OmniStream™, to stream your interactive application to anyone, anywhere, on any device.

Digital twin pipelines for materials

ZeroLight handles the end-to-end build and management of interactive 3D property walkthroughs, from digital twin creation to UI/UX design, hosting, maintenance and optimisation.
XR Innovation for Materials Visualisation by ZeroLight

Innovation for materials visualisation

Work with ZeroLight’s multi-disciplinary team of technical and creative experts to explore and implement novel visualisation technologies, software or processes for your specialist materials business.

Experience the tactile realism of your materials, paints & coatings, digitally

Interactive 3D materials, paints & coatings configurator

How to work with ZeroLight for your next materials, paints & coatings project

Full-service

Simply share your materials, paints and coatings data in any format and ZeroLight will fulfil your brief, from digital twin build to final deployment.

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Collaborative

Bolster your team or project’s capabilities with specialist support from ZeroLight’s subject matter experts across a range of disciplines.

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Self-service

Build your own 3D materials application in Unreal Engine or Unity, then stream it from the cloud with ZeroLight’s pixel streaming solution, OmniStream™. For high fidelity CGI and AI media, adopt ZeroLight’s cutting-edge content creation tools.

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Custom solutions

Build custom tooling and API services for your business with ZeroLight’s software development and white label options, enabling you to build in-house and bespoke solutions.

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ZeroLight for materials, paints
and coatings FAQs

Can we use ZeroLight’s solutions and services for internal R&D as well as marketing?
What file formats do you require to get started?
Do users need to download any specialised software to view the materials?