ZeroLight for automotive
ZeroLight empowers automotive brands to bridge the gap between digital discovery and physical ownership through industry-leading real-time 3D technology.
By transforming your CAD data into a single-source-of-truth digital twin, we enable automotive teams to automate global media content production, provide sales teams with powerful closing tools, and offer end customers a frictionless, photorealistic configuration experience on any device.
From cloud-streamed web configurators to immersive dealership experiences, our solutions and services scale with your ambition to drive engagement, increase purchase value, and redefine the modern car-buying journey.
ZeroLight has deep expertise throughout the automotive pipeline, from 3D digital twins to engaging media content.
From digital ads to personalised microsites, ZeroLight’s visualisation solutions and services are proven to increase customer engagement.
ZeroLight is a specialist at building, maintaining and optimising interactive experiences for both online and in-retail automotive applications.
ZeroLight’s end-to-end solutions and services can help practically overcome automotive’s key strategic marketing challenges; soaring consumer demand for content, personalisation at scale, global brand consistency, speed to market, and budget efficiency.




ZeroLight’s solutions and services are not only effective at generating awareness, but can be deployed as a closing tool to remove hesitation and create a sense of ownership. Ultimately, automotive sales teams can generate more clicks, leads, conversions and revenue.




Excite and engage car-buyers with the latest developments in game engine technology, 3D rendering and pixel-streamed visualisation. ZeroLight puts car-buyers in control, turning a complex financial transaction into an enjoyable, transparent, and creative experience.




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Simply share your materials, paints and coatings data in any format and ZeroLight will fulfil your brief, from digital twin build to final deployment.
Get in touchBolster your team or project’s capabilities with specialist support from ZeroLight’s subject matter experts across a range of disciplines.
Get in touchBuild your own 3D materials application in Unreal Engine or Unity, then stream it from the cloud with ZeroLight’s pixel streaming solution, OmniStream™. For high fidelity CGI and AI media, adopt ZeroLight’s cutting-edge content creation tools.
Get in touchBuild custom tooling and API services for your business with ZeroLight’s software development and white label options, enabling you to build in-house and bespoke solutions.
Get in touchZeroLight eliminates the need for expensive physical photoshoots and manual offline rendering. By using a single digital twin of your vehicle, you can easily generate photorealistic images, social media videos, interactive experiences and localised materials for every global market.
This "create once, use everywhere" approach significantly lowers the cost-per-asset while ensuring your marketing is ready months before a physical prototype is available.
Our centralised asset pipeline is designed for global scale. Marketing teams can manage billions of potential vehicle configurations, including regional market rules, localised trims, and right-hand vs. left-hand drive, quickly and easily.
When a product spec changes or a new paint color is launched, the update can be pushed instantly across all global digital channels, ensuring procurement and brand teams never have to worry about outdated or incorrect assets being visible to customers.
Automotive brands using ZeroLight typically see a significant uplift in key performance indicators. For example, by replacing static imagery with real-time 3D, our partners have seen significant increases in customer engagement and conversion rates.