By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

ZeroLight for automotive

Groundbreaking 3D Visualisation for Automotive

High performance visualisation solutions and services for automotive

ZeroLight empowers automotive brands to bridge the gap between digital discovery and physical ownership through industry-leading real-time 3D technology.

By transforming your CAD data into a single-source-of-truth digital twin, we enable automotive teams to automate global media content production, provide sales teams with powerful closing tools, and offer end customers a frictionless, photorealistic configuration experience on any device.

From cloud-streamed web configurators to immersive dealership experiences, our solutions and services scale with your ambition to drive engagement, increase purchase value, and redefine the modern car-buying journey.

Convert digital engagement into valuable sales leads
Maximise reach with high-performance cloud streaming
Provide 1-1 personalised content to drive confidence

What makes ZeroLight the best partner for your automotive visualisation needs?

Globe with connecting lines - Global scale retail solutions
Proven end-to-end experts

ZeroLight has deep expertise throughout the automotive pipeline, from 3D digital twins to engaging media content.

Globe with connecting lines - Global scale retail solutions
Enhanced engagement

From digital ads to personalised microsites, ZeroLight’s visualisation solutions and services are proven to increase customer engagement.

Globe with connecting lines - Global scale retail solutions
Interactive 3D specialists

ZeroLight is a specialist at building, maintaining and optimising interactive experiences for both online and in-retail automotive applications.

ZeroLight automotive visualisation solutions and services bring value to every stakeholder

Crucial for marketing & content teams

ZeroLight’s end-to-end solutions and services can help practically overcome automotive’s key strategic marketing challenges; soaring consumer demand for content, personalisation at scale, global brand consistency, speed to market, and budget efficiency.

Maximise speed of visual content creation
Boost automotive marketing campaign KPIs
Ensure accessibility to content and experiences
Slate Auto 3D Truck Render by ZeroLight

Indispensable for sales teams

ZeroLight’s solutions and services are not only effective at generating awareness, but can be deployed as a closing tool to remove hesitation and create a sense of ownership. Ultimately, automotive sales teams can generate more clicks, leads, conversions and revenue.

Increase automotive reservation values
Improve upsell potential
Convert customers wherever they are
Mitsubishi Motors Photorealistic 3D Outlander Render by ZeroLight

Empowering for customers

Excite and engage car-buyers with the latest developments in game engine technology, 3D rendering and pixel-streamed visualisation. ZeroLight puts car-buyers in control, turning a complex financial transaction into an enjoyable, transparent, and creative experience.

Foster a greater emotional investment in new cars
Provide enjoyable and convenient car-buying journeys
Speed up the decision-making process
VW In Dealership Configurator Renders by ZeroLight

ZeroLight solutions and services
for automotive visualisation

Lucid Motors 3D Automotive Configurator by ZeroLight

Interactive car configurators

ZeroLight handles the end-to-end build and management of interactive 3D Unreal Engine automotive configurators, from digital twin creation to UI/UX design, hosting, maintenance and optimisation.
VW ID.7 CGI Render by ZeroLight

CGI automotive renders at scale

Create cinematic videos, photorealistic images and internal design review assets. Transform your automotive digital twins into stunning, audience-ready visuals to support your objectives.
Corvette AI Automotive Media by ZeroLight

Product-correct AI media for automotive

Use your product-correct 3D source data to generate ultra high fidelity image and video assets with ZeroLight’s cutting-edge Gen AI tools; perfect for marketing and sales applications.
Suzuki 3D Automotive Pixel Streamed Configurator by ZeroLight

Automotive pixel streaming

If your automotive project is built with Unreal Engine or Unity, you can use ZeroLight’s pixel streaming platform, OmniStream™, to stream your interactive application to anyone, anywhere, on any device.
Lucid Motors Digital Twin Pipelines by ZeroLight

Digital twin pipelines for automotive

ZeroLight offers expert 3D modelling and material library creation services to ensure your automotive assets are optimised for real-time interactive 3D applications and high fidelity CGI visualisations.
Aston Martin Valhalla VR Automotive Innovation and Prototypes by ZeroLight

Automotive innovation & prototypes

Work with ZeroLight’s multi-disciplinary team of technical and creative experts to explore and implement novel visualisation technologies, software or processes for your automotive brand.

Create compelling visual content
for automotive

Enterprise-standard automotive pixel streaming
Interactive 3D automotive configurators
Digital twin pipelines for automotive
Interactive automotive configurators
CGI automotive renders at scale

How to work with ZeroLight for your next automotive visualisation project

Full-service

Simply share your materials, paints and coatings data in any format and ZeroLight will fulfil your brief, from digital twin build to final deployment.

Get in touch

Collaborative

Bolster your team or project’s capabilities with specialist support from ZeroLight’s subject matter experts across a range of disciplines.

Get in touch

Self-service

Build your own 3D materials application in Unreal Engine or Unity, then stream it from the cloud with ZeroLight’s pixel streaming solution, OmniStream™. For high fidelity CGI and AI media, adopt ZeroLight’s cutting-edge content creation tools.

Get in touch

Custom solutions

Build custom tooling and API services for your business with ZeroLight’s software development and white label options, enabling you to build in-house and bespoke solutions.

Get in touch

ZeroLight for automotive FAQs

How can ZeroLight reduce our automotive marketing and content production costs?
How can ZeroLight help us manage regional vehicle variations and product updates?
What kind of ROI can we expect in terms of customer engagement and conversion?