Suzuki UK set out with a clear ambition: to move beyond the traditional OEM website experience and offer a digital journey as innovative as their vehicles. By partnering with ZeroLight, they’ve done exactly that, creating a photorealistic, game-engine-powered configurator that bridges the gap between digital exploration and the showroom floor.

Launched initially to celebrate the arrival of Suzuki’s inaugural EV, the e Vitara, the project has since expanded to include the Vitara, Swift, and S-Cross.
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ZeroLight provided a comprehensive, end-to-end delivery for the project. The process began with Suzuki’s master 3D CAD data, which was used to create real-time ready, product-correct digital twins for the ZeroLight car configurator solution. These are high-fidelity digital models that ensure every stitch and metallic flake is represented with absolute accuracy.

The configurator was integrated directly into the Suzuki UK website via a simple iFrame, enabling the solution to be deployed and maintained with minimal overhead. Customers can now explore each vehicle within an aspirational home environment or white studio scene, experimenting with colors, trims, and features in real-time.
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The configurator provides image-based turntable content with the capability to intelligently upgrade users to fully interactive 3D pixel streaming based on their location and behaviour. This functionality together with the other benefits of using the ZeroLight platform has fundamentally shifted Suzuki UK's ability to capture and convert interest on their website. When compared to the brand’s previous configuration experience, the uplift in high-intent actions is significant:
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• 12x increase in ‘Send to Dealer’ CTA clicks.
• 2.5x boost in finance calculations.

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The performance of our new online car configurator from ZeroLight has surpassed all of our expectations... enhancing our website’s ability to generate high quality leads for new cars.

Katherine McEwing, Digital Delivery Manager, Suzuki UK
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One of the standout features of the Suzuki configurator is the 2D and 3D mode flexibility. The Suzuki UK team can enable the fully immersive 3D pixel streaming mode to support high-impact marketing campaigns.
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Data collected from the configurator shows that real-time 3D is a magnet for attention. When comparing the 3D streamed mode against the standard 2D mode within the new configurator, the results speak for themselves:

• Average session lengths doubled in 3D mode
• Engagements per session tripled when users explored in 3D mode.

This proves that when you give car buyers a high-quality, immersive tool, they don't just look - they interact, customise, and stay connected with the brand for longer.
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This collaboration highlights that advanced real-time configurators and visualisation aren't just for global brand teams and rollouts; it’s also a powerful tool for driving local leads and measurable ROI in individual regions.
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We are exceptionally proud to be working with the talented Suzuki UK team. This project is the perfect demonstration of how our advanced configurator solution can be utilised at a regional level to drive results that genuinely improve the bottom line.‍

Jason Collins, Chief Product Officer, ZeroLight
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Are you ready to elevate your next vehicle launch? Explore how our Online Car Configurator solution can turn digital browsers into high-quality leads.