Mitsubishi Motors North America (MMNA) has launched a set of all-new, fully immersive 3D vehicle configurator experiences, built with the ZeroLight visualisation platform. This collaboration has set a new benchmark for digital automotive retail, bringing cutting-edge visual technology and real-time interactivity to four vehicles in the Mitsubishi lineup.

The enhanced configurators are now live via the revamped Build & Price section of MMNA’s website, transforming the customer research and configuration journey.
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Enhanced user experience

Built for speed and precision, the new configurators deliver a frictionless and highly engaging experience:

• Real-time pricing and integration: The 3D experiences are seamlessly integrated with MMNA’s Build & Price API, guaranteeing responsive performance and near real-time pricing updates. All configuration options, from paint colour to trim level, update the pricing and specification sheet live as the user interacts.
• Stunning photorealism: Visual upgrades first introduced in ZeroLight’s MMNA CES 2025 demo have been incorporated, including enhanced photorealism for vehicles and environments.
• Immersive environments: Customers can now explore their configured Mitsubishi in new, rich environments. For instance, an ambient New York city scene is available, complete with a spinning carousel, rippling water, and ambient city traffic, truly bringing the vehicle to life.
• All-new Gallery Mode: A new gallery mode allows users to showcase vehicle features and design elements in style, providing curated views of key components.

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Dealer integration 

This upgrade was a strategic move driven by proven results. MMNA's existing 3D visualisers were already among the highest-performing pages on their site, driving significantly higher engagement and interaction. Based on metrics like increased average time spent, click-through rate, and user interaction, MMNA chose to put these engaging 3D experiences front and center in the customer journey.
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Crucially, the new configurators ensure a smooth transition from digital exploration to real-world purchase. Once a user configures their ideal vehicle, they are linked directly to Clickshop, MMNA's digital retail platform, where they can find the closest matching vehicle available at a nearby dealership. This feature bridges the gap between powerful online discovery and the final transaction, driving qualified leads to the dealer network.

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Future enhancements

The ZeroLight x MMNA partnership is focused on continuous innovation. Upcoming features will further personalise and enhance the customer experience.

ZeroLight is proud to partner with Mitsubishi Motors North America to deliver a truly industry-leading digital buying experience. This launch confirms the critical role of advanced, real-time 3D visualisation in driving engagement and connecting the digital showroom to the physical dealer network. Watch this presentation to find out more about how our partnership is transforming the automotive customer journey.
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To find out more about creating an engaging 3D configuration experience for your next car launch, check out our Online Car Configurator Solution page.

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