Solution
At ZeroLight, we empower brands to deliver captivating virtual reality experiences that engage customers through immersive product demonstrations, featuring instant configurability, environment changes, animations, and true-to-life scale.
Our VR car configurators are delivered via NVIDIA CloudXR for seamless streaming to wireless headsets or through traditional locally rendered VR, powered by on-site hardware.
These flexible deployment options ensure that our VR configurators are easy to implement and maintain across global dealership networks, providing customers with personalised and engaging interactions that enhance their purchasing journey.
Opt for a tethered experience powered by local hardware, or for a wireless experience streamed to a CloudXR-compatible headset.
ZeroLight’s VR car configurators accelerate decision-making by eliminating guesswork and boosting confidence in customer choices.
ZeroLight VR car configurators create a sense of presence and personal connection that can leave a positive, lasting impression.
ZeroLight’s VR car configurators, powered by CloudXR or on-site hardware, replace costly physical vehicles with immersive, real-time vehicle models that can be deployed consistently across global markets.
This virtual approach not only streamlines vehicle launches and reduces showroom inventory - it also unlocks experiences impossible in the real world. With features like instant configurability, environment changes, and animations, brands can deliver richer, more innovative demonstrations that enhance customer engagement and reduce environmental impact.
ZeroLight’s virtual reality car configurators help dealers deliver a premium, interactive showroom experience without the need for large physical inventory. Customers can explore every model and configuration in VR, leading to faster, more confident decisions.
The solution boosts engagement, supports upselling, and improves operational efficiency with easy deployment and updates. For dealers, it’s a cost-effective, space-saving tool that elevates the customer experience.
.jpg)
ZeroLight’s VR car configurators let customers explore and personalise vehicles in true-to-life detail. They can test features, colours, and trims instantly - whether in a showroom or with a headset at home.
This interactive, immersive experience builds confidence, speeds up decision-making, and leaves a lasting emotional impression. It’s car shopping that’s exciting, intuitive, and customer-driven.
.jpg)
Let the ZeroLight team create your VR car configurator, from design to deployment. All you need to do is send over your model data in any format and we’ll handle the rest.
Learn about ZeroLight Professional Services
Adopt Palette SDK, ZeroLight’s omnichannel configurator toolkit, to build your VR car configurator. Access additional support from ZeroLight’s team of subject matter experts.
Learn about Palette SDK
Build your own VR car configurator application in Unreal Engine or Unity, then stream it from the cloud with ZeroLight’s pixel streaming solution, OmniStream™.
Learn about OmniStream™
.jpg)
