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Solution

Meta Automotive Ads

Interactive Facebook & Instagram ads

Integrating ZeroLight's advanced 3D visualisation technology with Meta ads lets automotive brands deliver immersive, interactive advertisements directly within users' Facebook and Instagram apps.

This approach allows potential customers to discover and configure vehicles, exploring various features and options seamlessly. These engaging experiences enhance user interaction and streamline the path to purchase.

By keeping potential buyers engaged within Facebook and Instagram, brands can improve conversion rates, increase engagement, and create an involving, high-tech shopping experience that aligns with modern customer expectations, ultimately driving higher interest and sales.

ZeroLight’s Meta automotive ads offering includes native platform solutions, such as custom Instant Experience ads, or externally hosted experiences that open within Facebook and Instagram’s in-app browsers.

Drive higher quality ad interactions
Loads instantly within the Facebook and Instagram apps
Maximise lead generation with autofill web forms

What makes a ZeroLight Meta automotive ad?

Globe with connecting lines - Global scale retail solutions
In-app engagement

ZeroLight delivers custom Meta ads that run natively as Instant Experiences or in-app, keeping users engaged within Facebook and Instagram.

Globe with connecting lines - Global scale retail solutions
Enhanced ROI

ZeroLight’s Meta ads drive higher-quality engagement that leads to better-qualified leads, higher conversion rates, and maximised ad ROI.

Globe with connecting lines - Global scale retail solutions
Easy configuration

With ZeroLight’s Meta ads, users can both explore and tailor the car to their preferences, instantly seeing how different options look and feel.

ZeroLight Meta automotive ads deliver value for every stakeholder

Valuable for brands

By bringing rich, real-time car configurator experiences into Facebook and Instagram, ZeroLight’s Meta automotive ads enable automotive brands to offer dynamic, personalised experiences within the apps consumers already use every day.

Stronger brand engagement
Custom solutions tailored to brand identity
Engage customers where they are
ZeroLight Cadillac Meta Automotive Instant Experience Ad

Profitable for marketers

ZeroLight’s ads integration with Facebook and Instagram delivers higher-quality engagement that translates directly into more qualified leads and increased conversion rates, while maximising the ROI of their ad spend.

Higher ROI on ad spend
Improved lead quality
Data driven optimisation
ZeroLight Go 3D Social Meta Automotive Ad

Frictionless for customers

ZeroLight-powered Meta automotive ads give car-buyers an intuitive, interactive way to explore and customise vehicles directly within Facebook and Instagram - no app-switching, no text-heavy websites, just seamless discovery.

Faster decision-making
Configure a car in Facebook & Instagram
Instant-loading
ZeroLight Meta Automotive Ad

Meta automotive ads case studies

Cadillac Lyriq Meta Instant Experience
Seat Arona Meta Instant Experience Ad
ZeroLight Go 3D Social Meta Automotive Ad
Skoda Octavia Meta Instant Experience Ad

Different ways to deliver Meta automotive ads with ZeroLight

High quality Unreal engine streaming

Full-service

Let the ZeroLight team create your Meta automotive ads, from design to deployment. All you need to do is send over your model data in any format and we’ll handle the rest.

Learn about ZeroLight Professional Services
High quality Unreal engine streaming

Collaborative

Adopt SpotLight Suite™, ZeroLight’s content creation platform, to generate the 2D and 3D media you need to build your Meta automotive ads. Access additional support from ZeroLight’s team of subject matter experts.

Learn about SpotLight Suite™

Meta automotive ads FAQs

What is ZeroLight?
What is a ZeroLight Meta automotive ad?
Why should I choose ZeroLight to build my Meta automotive ads?