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Solution

Dealership Car Configurator

Interactive showroom experiences

At ZeroLight, we help dealerships deliver seamless, high-impact showroom car configurator experiences that drive sales and customer engagement.

Our cloud-based platform makes it easy to roll out interactive, visually stunning configurators across any retail space, with minimal setup and maintenance.

Dealers benefit from effortless updates, CRM integration, and the ability to engage customers with tablets, TVs, digital kiosks or virtual and augmented reality tools. Plus, our platform generates personalised follow-up content, keeping potential buyers engaged beyond the showroom.

By making customisation more immersive and sales conversations more effective, we empower dealerships to deliver an involving buying experience that turns interest into action.
For over a decade, we’ve been leading the way in scalable, engaging car configurators that bring vehicles to life in stunning detail.

Our solutions work seamlessly on any device, ensuring customers can explore and customise their ideal car anytime, anywhere.

Proven to boost engagement, increase Call-to-Action clicks, and drive more revenue per reservation, our online car configurators transform the digital car-buying experience.

Seamless setup and simple maintenance for any retail space
Multiple formats, including screens, kiosks, VR & AR
Personalised follow-up content generation

What makes a ZeroLight dealership car configurator?

Globe with connecting lines - Global scale retail solutions
Multiple formats

Empower your product experts to guide customers through the car configuration process with tablets, TVs, kiosks, VR or AR experiences.

Globe with connecting lines - Global scale retail solutions
Pick up & play

ZeroLight’s dealership car configurators can be quickly and easily fired up by the dealership sales team, so they can engage customers instantly.

Globe with connecting lines - Global scale retail solutions
Simple to scale

Powered by the cloud, ZeroLight’s dealership car configurators can be easily deployed across dealership networks, events, or countries.

ZeroLight dealership car configurators deliver value for every stakeholder

Flexible for brands

ZeroLight’s cloud-based architecture, combined with its secure deployment and update system, makes it easy to scale immersive car configurators across global dealership networks - cutting both costs and complexity.

Over-the-air updates
Simple CRM integration
Affordable hardware
ZeroLight Audi Dealership Car Configurator

Straightforward for dealers

ZeroLight dealership car configurators adapt seamlessly to any retail space or floor plan, thanks to their straightforward setup, minimal maintenance, low operating costs and compatibility with devices of all sizes.

Easy-to-operate
Low running costs
Simple inventory integration
ZeroLight Aston Martin Valhalla Cloud XR Dealership Configurator

Compelling for customers

Innovative visualisation solutions have been shown to more effectively attract, engage, and convert car buyers. ZeroLight’s dealership car configurators deliver a standout user experience through cutting-edge visual technologies, enabling customers to explore and personalize their new vehicle with ease.

Explore every car configuration
Personalised interactions
Connected touchpoints
Car retailer - ZeroLight powered  retail solutions

Dealership car configurator
case studies

VinFast Event Car Configurator
Lucid Motors Virtual Reality Dealership Car Configurator
Lamborghini Urus Dealership Car Configurator
VW Touchscreen Kiosk Dealership Car Configurator

Different ways to deliver a dealership car configurator with ZeroLight

High quality Unreal engine streaming

Full-service

Let the ZeroLight team create your dealership car configurator, from design to deployment. All you need to do is send over your model data in any format and we’ll handle the rest.

Learn about ZeroLight’s Professional Services
High quality Unreal engine streaming

Collaborative

Adopt Palette SDK, ZeroLight’s omnichannel configurator toolkit, to build your dealership car configurator. Access additional support from ZeroLight’s team of subject matter experts.

Learn about Palette SDK
High quality Unreal engine streaming

Self-service

Build your own online car configurator application in Unreal Engine, Unity or Autodesk VRED, then stream it from the cloud with ZeroLight’s pixel streaming solution, OmniStream™.

Learn about OmniStream™

Dealership car configurator FAQs

What is ZeroLight?
What is a ZeroLight dealership car configurator?
Why should I choose ZeroLight to build my dealership car configurator?