• ZeroLight will unveil Scout AI, a visionary tool that enables OEMs and car-buyers to blend Gen AI backgrounds with approved 3D digital twins to create stunning product images.
  
  
• ZeroLight’s CEO, Darren Jobling, and Mitsubishi Motors North America’s CMO, Kim Ito, will deliver a keynote presentation for automotive OEMs, calling out the key innovations they should adopt to enhance their vehicle buying journeys in 2025.
  
  
• Visit the AWS Booth #4000, LVCC to experience ZeroLight’s exciting demo, featuring the new Mitsubishi Outlander 2025.

‍Introducing Scout AI
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Automotive brands are looking for a cost-efficient way to help them scale up the volume and variety of promotional images they can produce. However, there are a number of common challenges they face:

• Expensive 3D backgrounds and backplates are currently the only way to create the variety of content required.
  
• Sourcing and setting up backgrounds is a complex and time-consuming process that requires expert artists.
  
• Existing AI-based solutions are not viable for enterprise use as they do not use product-correct 3D models.
  
• Production can require high-end workstations and expertise in digital twins and 3D software to get started.
  

Scout AI, ZeroLight’s new creative tool, lets users overcome these challenges by blending Gen AI backgrounds with approved 3D models to create stunning static creatives. 

Using text prompts, Scout AI users can generate custom static backgrounds for their configurable, product-correct 3D models to sit seamlessly within.

This empowers brands to generate high quality product images in minutes, while manually produced creatives could take days to achieve an equivalent result.

Generated backgrounds can then be saved as templates, allowing users to automatically swap in any product in any configuration, enabling myriad use cases to delight end customers at scale.

Scout AI has multiple creative applications throughout the customer buying journey. These include dynamic display advertising campaigns, personalized product brochures, and website or social media content that reflects the user’s local market or geography.

The addition of Scout AI to SpotLight Suite™, ZeroLight’s content creation platform, brings speed, quality, and ultimate creative freedom to the content production process.

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ZeroLight at CES 2025
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At CES 2025, Scout AI’s core functionality will be demonstrated as an interactive marketing touchpoint, letting visitors create hyper-personalized images of their configured Mitsubishi Outlander 2025 with a user-friendly prompt builder.
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Visitors to the ZeroLight kiosk on AWS Booth #4000 will not only get hands on with Scout AI, but also:

• Explore and personalize the new Mitsubishi Outlander 2025 with an interactive 3D configurator, powered by ZeroLight’s Palette SDK and streamed from the AWS cloud.
  
• Generate a hyper-personalized vehicle brochure, made possible with ZeroLight’s SpotLight Suite API.
  
• Experience a shared 3D configuration session, in which they can join a product specialist in a virtual 3D environment to be guided around a vehicle's key features.

On Wednesday 8 January at 1:30pm PST, ZeroLight’s CEO, Darren Jobling, and Mitsubishi Motors North America’s CMO, Kim Ito, will deliver a keynote presentation for automotive OEMs, calling out the key innovations they should adopt to enhance their vehicle buying journeys in 2025. You can add the session to your calendar, here.

If you won’t be attending CES 2025 but would like to experience ZeroLight's latest innovations on a call, please get in touch.