Volkswagen Brasil partnered with their creative agency, Sétima, and ZeroLight to create an interactive marketing experience for the launch of their new VW Tera SUV, which was designed and manufactured in Brazil and won Autoesporte’s best entry-level SUV of 2025.

The goal was to allow users to explore and configure the Tera in detail, ultimately generating high-quality leads for the rapidly approaching campaign launch.

The solution
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ZeroLight's Go 3D™ Visualiser product provided the ideal solution. ZeroLight handled the development of the interactive experience, requiring only 3D vehicle model data and brand guidelines from Sétima, allowing the agency to concentrate on other campaign elements.

Within just five weeks, ZeroLight delivered a stunning, game engine-powered web experience accessible on both mobile and desktop. This featured a product-correct 3D digital twin of the Tera, enabling users to explore it from all angles in an immersive 3D environment. Users could easily select colours, trims, and activate door and boot animations.
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To maximise sign-ups, an easily accessible web form was integrated, offering a personalised AR experience as a reward. This bonus AR feature allowed users to visualise their custom Tera on their own driveway. Crucially, the experience was hosted on an external webpage that seamlessly matched VW's branding, saving valuable integration time.
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The results
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The 3D streamed interactive experience significantly outperformed a 2D alternative, generating 3x more configurations and camera changes. Users remained highly engaged, with an average session length of 2 minutes and 35 seconds. The experience also peaked at 37 concurrent streams, demonstrating its capacity to handle user demand.
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ZeroLight's Go 3D™ Visualiser empowered Volkswagen Brasil to successfully launch the Tera. This interactive experience captivated audiences, drove significant engagement, and generated high-quality leads, proving the power of immersive 3D technology in automotive marketing.

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Find out more about ZeroLight's range of Go 3D automotive marketing experiences.