Amidst a growing interest in digital customer experiences, ZeroLight, specialists in cloud-based visualisation, will be showcasing the powerful features of their ‘OmniStream™ for Autodesk VRED’ product at Autodesk's Automotive Innovation Forum (AIF).

OmniStream is an enterprise-standard streaming platform that helps brands and agencies realise the benefits of cloud streaming their Autodesk VRED content for interactive marketing and sales applications. From online configurators to in-dealership retail solutions, brands can ensure their top quality Autodesk VRED models are the ones that customers engage with throughout their car-buying journeys.
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At AIF 2024, attendees will be able to test drive a pioneering online configuration and sales experience, built with Autodesk VRED and powered by OmniStream. This concierge-style experience allows product experts to guide their customers through a shared configuration session that blends the intimacy of the dealership with the convenience of an online configurator.
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Since its launch at CES 2024, we’ve seen huge interest in OmniStream for Autodesk VRED from OEMs and agencies who can see the value of extending their visualisation pipeline from design directly into interactive marketing and sales experiences. We can’t wait to meet with the talented Autodesk VRED teams at AIF 2024 to show them how they can use OmniStream to take Autodesk VRED beyond the studio.

Jason Collins, Chief Product Officer at ZeroLight

With OmniStream, automotive brands can remove the time, cost and effort of converting their master Autodesk VRED models into multiple formats for marketing and sales applications. They can also be certain that their vehicle is represented exactly as the designer intended, without the risk of critical details being incorrectly translated into different engines.

If you’re attending AIF 2024, head over to the ZeroLight booth in the main exhibition hall for a demo from the ZeroLight team.

Find out more about cloud streaming for Autodesk VRED at zerolight.com or autodesk.com.