CES 2025

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences Accept

Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all cookies Allow all cookies

Manage Consent Preferences by Category

Essential

Always Active

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Personalisation

Essential

Personalisation - These items allow ZeroLight to remember choices you make (such as your language or region) and provide enhanced, more personal features.

Analytics

Essential

These items help ZeroLight understand how its website performs, how visitors interact with the site and whether there may be technical issues. This storage type usually doesn't collect information that identifies a visitor.

Confirm my preferences and close

Earlier this month, we had the privilege of attending the biggest tech event of the year in Las Vegas once again - CES 2025.

We were thrilled to be back on the Amazon stand, where we unveiled our latest innovation: Scout AI. This cutting-edge tool enables users to seamlessly blend generative AI backgrounds with approved 3D models, delivering hyper-personalized images on demand.

Representing us at the event were our CEO, Darren; Chris, our Executive Director of Visualisation Technology; and Jamie, our Customer Success Manager. This lucky trio had the honor of showcasing our work and connecting with the global tech community.

Chris and Jamie’s journey got off to a challenging start due to heavy snowfall in Newcastle. Their 06:40 flight to London on Sunday was delayed, eventually departing at 12:00 after five hours spent waiting on the runway.

Upon arriving in London, they were informed that the next available flight to their destination wasn’t until two days later, which would have caused them to miss vital setup time and the first day of the conference.

Fortunately, thanks to the swift work of our travel coordinator, Mel, they secured the last two seats on a flight departing Monday. This allowed them to arrive in Las Vegas on Monday evening, just in time to set up and prepare for our first booth guests on Tuesday.

Meanwhile, Darren avoided the travel chaos altogether, arriving on Tuesday night ahead of his presentation, “Enhance Your 2025 Vehicle Buying Journey with the Latest Innovations.” The talk, held at our booth on Wednesday, drew an impressive audience.

Throughout the conference, the team connected with a diverse range of attendees from across the globe. Our demo was met with overwhelmingly positive feedback, and we captured over 180 leads, which we’re now diligently following up on back in the UK.

While CES spans just four days, the effort behind the scenes has been months in the making. Our team worked tirelessly not only to perfect the technology but also to drive a compelling marketing campaign, coordinate with our network to visit the stand, and manage all the logistics required to bring our team to Las Vegas. CES is a true team effort and remains one of our most rewarding challenges each year.

We are looking forward to seeing what CES 2026 will bring…

‍