Engaging online channels: The key to attracting customers

In today’s digital landscape, online channels are critical in acquiring your next customer. A staggering 90%¹ of car buyers use these channels to explore their options, highlighting the need for buying journeys that stand out in a noisy market. Leveraging WebGL or pixel streaming technology to create engaging interactive 3D experiences can significantly enhance your product's appeal and discoverability.

‍

The value of interactive 3D experiences

Research reveals that 82%² of brands offering interactive 3D experiences see strong customer appreciation, leading to a 40%³ increase in conversions for products that are 3D visualised. At ZeroLight, we've observed that interactive 3D consistently outperforms static 2D experiences across different industries.

‍

Overcoming barriers to implementation

Despite the evident benefits, brands can find it difficult to adopt interactive 3D experiences due to:

• Cost: With numerous demands on marketing budgets, justifying the investment in 3D without proven ROI can be challenging.
• Complexity: Multiple stakeholders, intricate integrations, and procurement processes can complicate launching these experiences.
• Time: Marketing teams are often occupied with campaign logistics, making it difficult to focus on innovative solutions like 3D visualisation.
  ‍

Introducing ZeroLight’s Go 3D™ solutions

To address these challenges, ZeroLight has developed 'Go 3D' - a suite of products designed to simplify the integration of interactive 3D into your next campaign. Go 3D offers affordable and engaging experiences tailored for your marketing and campaign teams. Here's the Go 3D product lineup:

‍

Go 3D™ Visualiser

Harnessing the power of either cloud streaming or WebGL, ZeroLight Go 3D Visualiser delivers a high-quality, interactive experience directly to your customers’ devices.

WebGL serves as a cost-effective approach, providing a real-time configuration experience for product launches, while pixel streaming offers the highest quality visual experience, using powerful hardware based in the cloud to deliver a premium visualiser experience to customers worldwide.
‍

‍

‍Go 3D™ Social

Takes the principles of social media: visual storytelling, real-time interaction, instant loading and personalisation, to introduce your product with a frictionless full-screen mobile experience that bridges the engagement gap between your social media ads and your website.
‍

‍

Go 3D™ AR

Allow customers to visualise and evaluate your products in their own environment, creating fun and immersive experiences that can have a positive impact on their purchasing decisions.
‍

‍

Why you should Go 3D

• Cost-Effective: Low fixed costs make these solutions more accessible.
• Ease of Integration: Go 3D products require simple integrations, reducing implementation time.
• Quick Turnaround: Experiences can be developed and launched within one month.
• High Performance: Optimised for generating valuable leads and increasing conversion rates.
• Mobile-First: Designed for mobile, aligning with consumer trends for product research.
• Scalability: Easily and efficiently extendable to additional markets as needed.

‍
Starting your journey with Go 3D

Getting started is straightforward; simply provide your existing 3D model data, and ZeroLight will manage the design, development, and hosting of your interactive experiences.

‍

WebGL and pixel streaming

Embracing WebGL or cloud/pixel streaming technology can significantly boost your customer engagement and conversion rates. ZeroLight WebGL has been adopted for multiple exciting use cases that can complement the primary configurator.

WebGL can be used for accessory visualisation. Creating WebGL versions of available accessories enables a user to better understand the offering by viewing it in isolation, away from your product. For example, within automotive, a user could visualise a WebGL version of a roof rack, before adding it to their vehicle. This can then be added to the build.
‍

WebGL models can also be used at the top or bottom of the purchasing funnel.

At the top of the funnel, users can view a pre-configured WebGL version of the product. The WebGL model can be integrated with a product landing page, letting the user spin 360 degrees, exploring all forms and functions of the product.
‍

At the bottom of the funnel, once a configuration has been completed, WebGL can provide an interesting visualisation of the final version of the product, with all options included. This personalised WebGL product model can then be issued to customers e.g. as a personalised email, or on a personalised website.
‍

If you’re planning your next product launch or social media campaign, ZeroLight can build the engaging experiences you need to meet your key objectives. Contact our team today to explore how we can help elevate your marketing approach with interactive WebGL or streamed 3D solutions.

‍

¹EY

²Forrester

³Venturebeat

‍