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Following the success of the 2025 Corvette ZR1 launch, we recently partnered with GM again to unveil the stunning 2026 Corvette ZR1X. We knew we had to deliver an online experience that matched the car's exceptional performance, and the expectations of the Corvette fanbase. Our new 3D streamed online configurator did just that.
The ZR1 launch set a high bar, achieving a 93% CSAT score - the highest ever on a Corvette website. It also doubled the time users spent on the site and tripled engagement with the visualiser, vs a static 2D alternative. An impressive 80% of page visitors engaged with the configurator, leading to seven times more vehicle interactions in 3D mode and averaging over 4,200 daily sessions.
Building on this success, the new ZR1X configurator takes the experience even further. We enhanced the visuals and introduced an intuitive, step-by-step user interface that makes customising your dream performance car a seamless and exciting journey. This enhanced configurator not only maintains the high engagement from the previous launch but also elevates it, allowing enthusiasts to dive deeper into the details and personalise their ultimate Corvette.
The results from the ZR1 launch proved that immersive, interactive 3D is what modern car buyers want. The 2026 ZR1X configurator continues this revolution, setting a new standard for how car-buyers interact with high-performance vehicles online.
See how you can deliver a high-performance online car configurator with ZeroLight, here.
