CES 2024

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CES is the biggest tech event of the year. Starting in 1967, CES now takes over the Las Vegas strip every January, showcasing the latest products and technologies in the consumer electronics industry.

ZeroLight first attended CES back in 2016, and we have attended every year since.

Earlier this month, our CEO Darren, Account Executive Matt, and Tech Director Andy jetted off to Las Vegas to attend CES 2024.

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We were lucky enough to partner with Amazon on their stand again, where we demoed our VW ID.Buzz configuration experience in Unreal Engine, Unity, and VRED, along with our pioneering work on the ZeroLight/NVIDIA Universal Model Pipeline.

Darren also presented "Transforming the Customer Journey for Mitsubishi Motors North America," which featured insights from our clients Mark Chaffin, CEO, and Kim Ito, CMO. The presentation proved really popular with the audience, so we have decided to run the session again during our next webinar series.

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Whilst our team was incredibly busy demoing our products, and meeting almost 400 potential partners & clients throughout the event, they still managed to enjoy the sights of Las Vegas during some downtime, visiting the Fountains of Bellagio, and walking the strip.

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Andy, who was handling all of the demo equipment, was needed until the last day of the show, so he took the opportunity to stay in Las Vegas for the weekend, visiting the Sphere, and travelling to the Grand Canyon, which he said was incredibly experience.

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Overall, a very successful event, we are still busy working through all of the follow up - reaching out to all the interested clients and partners we spoke to during the week. Darren actually stated that it was the best CES that he has ever attended, in terms of the numbers of people we’d shared the ZeroLight experience with. A great week for everyone involved!