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ZeroLight Achieves AWS Automotive Competency

ZeroLight announced today that it has achieved the Amazon Web Services (AWS) Automotive Competency in the Digital Customer Experience category. This specialisation recognises ZeroLight for its expertise in providing customers professional services and/or software solutions delivering transformation across an Automotive company’s operating model.

As Automotive customers leverage cloud to innovate and transform their operating model, they are looking for cloud experts with deep automotive experience. AWS Automotive Competency Partners provide customers with solutions and services across their digital transformation journey while being assured they have support from a validated AWS Partner to meet their needs. These solutions follow AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for industry applications.

Achieving the AWS Automotive Competency in the Digital Customer Experience category differentiates ZeroLight as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the automotive industry. This program showcases automotive consulting and software AWS Partners who have domain knowledge and are providing cloud services. To receive the AWS Automotive Competency designation, AWS Partners must undergo a rigorous technical validation and provide vetted customer references.

“ZeroLight is proud to achieve the AWS Automotive Competency in the Digital Customer Experience category,” said Eva Poppe, CGO at ZeroLight. “Our team is dedicated to helping OEMs build stunning digital customer experiences that captivate and convert; by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify AWS Partners with deep industry experience and expertise.

ZeroLight believes that the ultimate goal of their solutions is that end users are engaged, receive a personalised experience, and are ultimately converted to customers. Their commitment to these principles has led to some of the largest automotive and mobility brands in the world choosing the ZeroLight platform. While delivering for those customers, they have reached many milestones, including over 50 million minutes of automotive experiences streamed, 10 years of operation, and nearly 800 digital twin vehicle models hosted on their platform.

Live Beratung
, a compelling cloud-based customer experience built with the ZeroLight platform, has empowered Volkswagen’s product experts to make an unforgettable first impression. "With Live Beratung, we can offer our customers professional product discovery sessions with Volkswagen experts for our EV models, showcasing all equipment options, colours, wheels and interior trims in a very high-quality digital 3D visualisation,” said Heike Kaldenhoven, Funnelmanagement & Analytics at Volkswagen AG. “For us, Live Beratung is an important building block in our Direct-2-Consumer interaction and an exciting innovation within our digital portfolio. The positive feedback from our customers speaks for itself; it is a truly engaging and powerful touchpoint within the purchase decision phase for a new Volkswagen."

“Automotive manufacturers are increasingly tasked with delivering seamless and personalised omnichannel purchasing journeys that captivate customers and drive purchases,” said Wendy Bauer, General Manager of Automotive and Manufacturing at AWS. “ZeroLight’s innovative cloud-based solutions, powered by AWS’s scalable services, make it simpler, faster and more efficient to build high-performance Digital Customer Experiences catered to the end consumer."

Learn more about the AWS Automotive Competency here.

About ZeroLight
ZeroLight is a visualisation platform for brands that want to build stunning digital customer experiences that captivate and convert. Whether it’s creating world-beating product configurators, producing photoreal CGI content, or accessing enterprise-standard cloud-streaming, ZeroLight makes the process simpler, faster and more efficient.

ZeroLight is based in Newcastle upon Tyne, UK, and provides its products to innovative global brands, including Volkswagen, Nissan, Mitsubishi Motors, Lucid Motors, Bombardier Recreational Products (BRP) and Aston Martin Lagonda. To learn more, please visit and follow ZeroLight on Linkedin.

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