ZeroLight, the plug-and-play 3D visualisation platform, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognises ZeroLight for its expertise in providing customers with software solutions and supporting professional services that empower advertisers and marketers to reinvent workloads with solutions that offer enhanced, more efficient, and personalised customer buying journeys at scale.

As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.

ZeroLight on AWS is a cloud-based visualisation platform for brands and agencies that want to build stunning digital customer experiences that captivate and convert. Whether it’s creating high performance product configurators, producing personalised CGI content, or accessing enterprise-standard cloud-streaming, ZeroLight makes the process simpler, faster and more efficient. ZeroLight’s innovative solutions can be scaled globally, ensuring marketers and advertisers can reach customers with engaging touchpoints, wherever they are.

Achieving the AWS Advertising and Marketing Technology Competency differentiates ZeroLight in the AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. 

To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. 

“We are thrilled to have achieved the AWS Advertising and Marketing Technology Competency,” said Eva Poppe, Chief Growth Officer at ZeroLight. “Our products empower advertisers and marketers to make their most imaginative CX concepts come alive. Crucially, AWS makes it possible for these experiences to be accessed by target audiences on a global scale.”

"SpotLight Suite™, ZeroLight’s CGI content production platform, has transformed how we produce visual marketing assets for both digital and print; empowering our teams to meet the huge demand for personalised and localised images, videos, and 3D models in our customer journeys,” said Leigh Edwards, Digital Data Manager at Volkswagen Group UK. “Crucially, it enables us to meet this demand quicker and at a significantly reduced cost, compared to the one-off CGI renders and physical shoots we used to rely on. What’s more, it’s simple to create content with any vehicle in any configuration, confident in the knowledge that all assets will be 100% product-correct and communicated consistently across placements.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. Explore the AWS Partner solutions offered in AWS Marketplace, or APN Partners, including ZeroLight. 

About ZeroLight 

ZeroLight is a visualisation platform for brands that want to build stunning digital customer experiences that captivate and convert. Whether it’s creating world-beating product configurators, producing photoreal CGI content, or accessing enterprise-standard cloud-streaming, ZeroLight makes the process simpler, faster and more efficient.

ZeroLight is based in Newcastle upon Tyne, UK, and provides its products to innovative global brands, including Volkswagen, Nissan, Mitsubishi Motors, General Motors, Lucid Motors, Bombardier Recreational Products (BRP) and Aston Martin Lagonda. To learn more, please visit zerolight.com and follow ZeroLight on Linkedin.