Toyota C-HR VR Experience Arrives in the UK

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences Accept

Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all cookies Allow all cookies

Manage Consent Preferences by Category

Essential

Always Active

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Personalisation

Essential

Personalisation - These items allow ZeroLight to remember choices you make (such as your language or region) and provide enhanced, more personal features.

Analytics

Essential

These items help ZeroLight understand how its website performs, how visitors interact with the site and whether there may be technical issues. This storage type usually doesn't collect information that identifies a visitor.

Confirm my preferences and close

ZeroLight and Toyota have confirmed the C-HR VR Experience will be available at VR & AR World. Taking place Oct 19th & 20th, stand E9 at ExCel, London, the event showcases the very latest advancements in the immersive technology space, with over 130 international speakers from organisations at the forefront of VR and AR innovation.

Recently displayed at the Paris Motor Show, the C-HR was created for a new, modern customer, driven by emotional considerations, individuality and being the first to try new experiences. The C-HR VR Experience has been developed with this in mind, utilising new technologies to allow customers to digitally discover and personalise the vehicle ahead of release.

Previously appearing in Hungary, the VR experience will allow delegates to walk around, configure, open the doors/boot and virtually sit inside the vehicle. The beautifully sculpted hybrid crossover's appearance at the show comes alongside a UK tour of the vehicle itself this October.

ZeroLight CMO François de Bodinat will address delegates on the importance of VR within the wider digitisation movement and its application at different stages of the product life cycle, including examples from solutions that are live in the marketplace today. The presentation will be followed by a panel discussing the impact of immersive technology on the automotive industry.

ZeroLight have received international recognition for their award-winning visualisation technology. Deployed by international automotive brands to revolutionise the car buying journey, ZeroLight's proprietary software displays the C-HR to an unrivalled visual quality for a totally compelling experience.

"Virtual Reality offers a highly immersive experience that completely engages and excites customers" said Darren Jobling, ZeroLight CEO. "Toyota are utilising this technology in a unique way, providing people with an opportunity to discover and influence their new crossover ahead of its worldwide release."

Contact
Joseph Artgole
Marketing Executive, ZeroLight
T: +44(0) 191 485 0505
E: joseph.artgole@zerolight.com

‍

Toyota C-HR VR Experience Arrives in the UK

Get started with ZeroLight today