Audi, alongside primary project partners Oculus and strategic visualisation partners ZeroLight, will showcase the Audi VR experience at Oculus Connect, taking place at the San Jose McEnery Convention Center, October 11-12th.
The Audi VR experience allows visitors to fully configure and explore all Audi vehicles in real-time. Showcased at both Vision Summit and IAA this year, the experience utilises a totally new volumetric video environment, combining the benefits of a dynamic, living and breathing VR world with the flexibility to move around freely within the scene for a greater level of immersion. The first Audi dealers in Germany, the United Kingdom and Spain have just started to deploy the Audi VR experience, with additional markets and locations to follow.
"We're extremely excited to bring the Audi VR experience to Oculus Connect, delivering our entire product catalogue digitally for delegates to explore in stunning detail. Our VR experience is the first fully functional virtual reality application for customer consultation in dealerships, adding to the digital toolbox used by Audi dealers today."
Marcus Kuehne, Strategy Lead Immersive Technologies, Audi AG
"Our strategic partnership with Audi has delivered the most advanced VR solution in the market, allowing customers to define and experience their vehicle in unrivalled detail on a 1:1 scale ahead of purchase."
Darren Jobling, CEO, ZeroLight
Find out more about OC4, Audi, Oculus, and ZeroLight.
Public Relations, ZeroLight
Joseph Artgole
Associate Marketing Director, ZeroLightT: +44(0) 191 485 0505
Email:joseph.artgole@zerolight.com
About ZeroLight
ZeroLight is the market leading omnichannel visualization platform for the automotive industry. Pioneering real-time 3D solutions for retail, online and asset creation; ZeroLight empowers OEMs and agencies to sell smarter and engage customers with interactive product experiences that enhance the buying process. For more information about the company, go to: zerolight.com
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