After delivering the pinnacle of commercial VR earlier this year, Audi and strategic visualisation partners ZeroLight are set to unveil the next generation in online retail at SIGGRAPH 2016. Taking place at 1pm, Wednesday 27th July, the presentation will highlight innovation that's been hailed by Jalopnik as "the best car configurator on the internet" and crowned winner of the Techies 2016 Cloud Technology Award.

Audi's new online solution utilizes revolutionary techniques to deliver an extremely responsive 3D cloud configurator in a market where 96% of research is conducted online. Audi will address the importance of introducing a highly advanced, immersive and engaging proposition for Audi customers, providing a premium quality experience synonymous with the four rings. The SIGGRAPH 2016 presentation will include insight into the development challenges faced and how the solution combines with the automated omnichannel, forming a cohesive, interactive customer journey.

"This online 3D configurator for the Audi A4 Allroad blows every other one I've seen out of the water." - Andrew Collins (Jalopnik)

"We're always working to deliver cutting edge technologies for our customers to create their perfect Audi. Our partnership with ZeroLight has resulted in outstanding achievements in visual excellence, providing compelling experiences that we're extremely proud of. Such quality validates Audi's solutions as the best in class, setting the standard for modern retail. Continued emphasis on the online customer journey is driving innovation that engages consumers on the same level as the latest in-dealership propositions. With the cloud, we can provide our market leading experience on demand, anywhere in the world" - Thomas Orenz, Team Leader Virtual Reality & Sales Content, AUDI AG.

"Audi are at the cutting edge of technical advances within the automotive space and were quick to recognise cloud technology's potential to deliver a revolution in online configuration experiences. The team at ZeroLight have delivered a web solution that has already been recognised by industry experts and critics as being the best in the market." - Darren Jobling, CEO, ZeroLight.

Experience the Audi cloud solution here, attend SIGGRAPH or contact us.