CES 2018 saw ZeroLight collaborate with multiple tech and automotive firms, delivering four individual deployments across various locations. Each installation showcased a unique application of visualisation technology, harnessing cutting edge hardware & infrastructure to deliver innovative and engaging propositions.
In conjunction with partners Audi AG & Amazon Web Services (AWS), ZeroLight deployed a fully connected retail ecosystem, powered by the cloud. Whilst configuring the stunning Audi RS5 in real-time via a cloud stream configurator, visitors saw each change occur within VR, AR, personalised video, and 4K deployments simultaneously. The installation allowed each delegate to move to any device at will and explore their vehicle in new ways. Data about each choice was collated to deliver insight on consumer behaviour throughout the full customer journey. Showcasing value for both the brand and the customer, the deployment allowed for seamless personalisation across all channels whilst remaining scalable and informative for brands and agencies.
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By combining the Meta 2 Augmented Reality development kit, Ultrahaptics' haptic feedback technology and ZeroLight's real-time graphical prowess, visitors could see, hear, and feel a virtual world. This ground-breaking combination of technologies showcased the future of digital interaction, enabling delegates to touch and explore a holographic Pagani Huayra Roadster hypercar within their real-world environment. The deployment was a unique insight into the increasingly accessible nature of cutting-edge immersive experiences. A key benefit of the Meta 2 development kit is that it utilises a PC for graphical processing, thus allowing ZeroLight to deliver its market-leading rendering capabilities within the context of the natural world. The use of Ultrahaptics' haptic feedback technology, which uses ultrasound to project shapes and textures directly into the user's hands, allowed each visitor to physically feel aspects of the experience, like the vibration of the Pagani's V12 engine. The use of such haptic technology also reinforced the visual user interface, removing the need for each user to learn how to use a tangible controller. These individual advantages combine to make one immersive and intuitive experience, which is far more accessible to the wider market.
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Visitors to Nissan's stand were able to configure and explore the new Nissan LEAF in both AR and 4K. Using a tablet device, users could generate the new Nissan LEAF on top of the real vehicle's powertrain on display. As a user configured Nissan's latest electric vehicle (EV), their every configuration was mirrored in exceptional detail on a 4K screen so that the intimate 1:1 experience could be shared with other delegates. The 4K installation showcased each visitor's creation in an alternative environment, providing a new perspective on each configuration.
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In an exclusive experience, visitors to StarVR's booth discovered truly premium virtual reality. With the Pagani Huayra Coupé, BC, and Roadster at their disposal, they were able to define and explore their dream car through StarVR's 5k resolution, 210⁰ field of view virtual reality headset.
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