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CES 2022: Back with a Bang!

ZeroLight hit the ground running at the most influential tech event in the world: CES. Following an all-digital approach in 2021, this year's Consumer Electronics Show adopted a hybrid format holding both in-person and virtual events. With proof of vaccinations in hand and masks on, ZeroLight's Jamie Hird, Barry Hoffman, James Hill and Michael Katz joined visitors and exhibitors in experiencing all that CES 2022 had to offer.

On January 2nd Jamie flew (no mean feat in this day and age) to join the others in Las Vegas. Working with VinFast, the team got straight to work setting up in the Automotive Hall. Prior to the opening Jean Foster of CTA(the company who run CES) described the automotive category, "to be the biggest footprint," CES would have this year. For this reason, the Automotive Hall was moved to the new 600,000 square foot West Hall of the Las Vegas Convention Centre. After assisting with the setup of the biggest stand at CES, our team watched on as the whole space transformed into an automotive playground.

ZeroLight played their role in fuelling the future of mobility, working with VinFast to create a 3D vehicle configurator. The ZeroLight team were at the centre of all the action as the automotive companies accelerated the industry into the future.

In the weeks leading up to CES, the ZeroLight team worked tirelessly to ensure a truly innovative experience. Their hard work shone through as Jamie demoed the touch screen configurator to the entire VinFast floor on Tuesday 4th in preparation for the first day. Impressing fellow tech enthusiasts, the configurator caught the attention of the industries finest. Over the course of the next four days Jamie, Barry, James and Michael demoed to attendees and reached out to key contacts who wanted to see our work in action. Jamie's responsibilities also included technical support if the configurator experienced any issues or needed some tweaking to ensure maximum performance at all times.

Whilst waiting to board his flight back to the UK, Jamie had this to say about his time in Las Vegas,

"Standing on the show floor of the most influential tech event in the world was not how I expected 2022 to start; especially as the conversation around "sending the new guy" initially began as joke! The opportunity to represent ZeroLight, support our partners and demonstrate our 3D vehicle configurator has been a genuinely valuable experience. I've been involved in the VinFast CES project from the beginning, and the ZeroLight, AKQA and VinFast collaboration has worked to a very tight schedule, with the project successfully delivered on time. Being present to see such positive reactions from attendees and key partners was an extremely rewarding experience that I'd like to credit to the tireless work of the ZeroLight teams involved.Experiencing CES for the first time was a genuinely amazing experience; special thanks to our U.S team James, Michael and Barry, who kindly showed me around CES and Las Vegas and invited me to demonstrate ZeroLight capabilities to their clients and contacts. Seeing robotics, colour changing cars, advances in automated vehicles and EV tech made the visit even more valuable; it'll be fascinating to see if this technology begins to integrate into everyday life."

The hybrid format of CES allowed VinFast to reach audiences from far and wide. Below is a link to VinFast's Livestream from CES 2022.

Jamie kept quiet about his debut appearance on Vietnamese TV but thankfully James brought this information to our attention. We hope to track down the footage soon.

What a way to start 2022. The remarkable work shown at CES is a credit to our talented team and a huge well done to everyone involved.