Making dealers more effective
A platform for the production of media and insights
Making dealers more effective
What is SpotLight?
SpotLight is a suite of applications that are accessed through your web browser to enhance the dealership experience
Simple apps for powerful production
SpotLight unlocks powerful media and insight production technologies through a suite of simple-to-use online Apps. It is targeted at dealers to enhance their sales experience without the need of specialist tools or knowledge.
Bespoke Suite: Personalised Sales Materials
Produce personalised sales material that features the customer’s configured car to enhance their interactions with the dealer.
Creative Suite: Media Creation Tools
Produce high quality images in a variety of formats for use with the dealer’s digital signage, online marketing and social media.
Wisdom Suite: Data Insights & Personalisation
Produce data insights based on consumer and product behaviour, enhancing the dealer’s ability to offer a personalised sales experience.
Bespoke Suite
Produce personalised sales material that features the customer’s configured car to enhance their interactions with the dealer.
Personalised Brochure Production
The Bespoke Brochure™ App provides a fast, simple way to generate high-quality brochures for customers that feature their configured car. It enables dealers to personalise their sales content both during and after conversion, enhancing the overall customer experience.
Creating Personalised Customer Brochures
The Bespoke Brochure App is integrated with product code or product short-code systems, allowing a personalised brochure to be created for any configuration. Dealers select from approved brochure templates and pre-defined camera set ups, with the option to fine-tune each image. The automated generation process creates the personalised brochure, which is ready for printing or sharing digitally in just seconds.
Personalised Microsite Production
With the Bespoke Web™ App dealers are able to automatically produce customised websites for their customers, enabling them to personalise their sales content and provide an innovative online experience. It enables dealers to enhance engagement both during the sales process and after completion while the customer awaits delivery.
Creating Personalised Microsites with Bespoke Web
The Bespoke Web interface provides a simple, one-click method of creating a personalised microsite for the customer which features their configured car. The App integrates with product code or product short-code systems and automatically generates and hosts the site on a private URL ready for sharing with the customer.
Personalised Video Production
The Bespoke Video™ App allows dealers and stakeholders to create high-quality videos of any car configuration based on pre-approved camera sequences. The engaging, dynamic content is suitable for one-to-one sales material with customers as well as digital signage and marketing content.
Creating Personalised Videos with Bespoke Video
Users of the Bespoke Video App can choose from a selection of camera sequences for their video. Each camera sequence is uploaded and pre-approved centrally by the brand, ensuring consistency and quality while retaining the flexibility for the dealer to create a video for any configuration of car.
Creative Suite
Produce high quality images in a variety of formats for use with the dealer’s digital signage, online marketing and social media.
Image Production
High quality but simple image production through the Shutter™ App means every dealer and stakeholder can create content for their sales and marketing activity. The powerful Multishot mode makes Shutter suitable for everything from individual images to very large batches for 2D configurators.
Creating Images with Shutter
Shutter’s simple interface allows position, rotation and field of view camera control along with scene set up through product code, animation and environment selection. Images can be produced in a range of sizes and formats as individual Quick Shots or added to a Multishot Batch.
Enhanced Image Production
Shutter Pro™ enables enhanced image production through a set of powerful render-effects, render layers and render options, which maximise image quality while keeping the simple to use web-based interface.
Creating Images with Shutter Pro
Shutter Pro adds a range of powerful effects to the options available in Shutter, including Render Effects (chromatic aberration, bloom, contrast enhance, depth of field, motion blur, tone mapping and lens effect), Render Layers (reflection, specular, diffuse, ambient occlusion, shadow) and Render Options (anti-aliasing quality, ray-traced reflections).
360° Image Production
Sphere™ provides an accessible way to create immersive content for experiential and social media campaigns. The App produces high quality 360° images suitable for use with social media such as Facebook’s 360 Photos and mobile virtual reality devices such as the Samsung Gear VR and Google Daydream.
Creating 360° Images with Sphere
Sphere’s interface allows the user to combine scene set up options for product codes, animation states and environment selection with ready-to-use camera setups for both cubemaps and 3D stereoscopic images, with minimised stitching for a clear perception of depth.
Wisdom Suite
Produce data insights based on consumer and product behaviour, enhancing the dealer’s ability to offer a personalised sales experience.
Produce Data Insights
Wisdom Dash™ provides an accessible way to view and understand the numerous and valuable data collected from ZeroLight solutions. By using it dealers and brands can gain insights into consumer behaviour and product preferences that can steer business decisions across the enterprise.
Producing Data Insights with Wisdom Dash
ZeroLight solutions collect billions of anonymous data points about how customers interact with your products online and in-store to create a secure data lake of information. The Wisdom Dash interface allows stakeholders to build queries that extract and clearly present aggregated information from the data lake, through a series of dashboards and reports.
Understanding your customer’s journey
Wisdom Focus enables dealers to understand their customers better through the opt-in collection of data from their configuration sessions. By providing a more detailed view of the buying journey, dealers can tailor their advice and the sales process more effectively around the customer’s needs.
Understanding your customer’s journey with Wisdom Focus
Wisdom Focus works through the enhancement of the brand’s short-code system, often called a configuration code. Wisdom Focus’s upgraded “smart code” system allows the user to opt-in to cross-session and richer data capture, used by the App to assist the dealer in offering a personalised service.
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