The demand for engaging visual content in today’s buying journeys continues to grow and traditional methods of CGI production simply can't keep up. The shortfall between your brand's demand for content and your capacity to create it is your content gap.
With SpotLight Suite™ you can cost-effectively scale your CGI production to meet the many demands for content in your business.
New formats and channels: Supporting content hungry web and social channels alongside new formats like augmented reality adds significant demand to your brand's content requirements.
Personalisation: The expectation of customers to receive a personalised customer journey means additional content requirements but also technical challenges of creating and delivering it on demand.
Localisation: In a global market with regional differences in product specifications, customer preferences and release calendars, effective sales and marketing requires significant content support.
Add SpotLight Suite™ to your mix of CGI tools to overcome your brand’s content challenges
Save significant costs compared to photography and traditional offline rendering by introducing SpotLight Suite to your teams, agencies, markets and dealers. The easy-to-use apps empower both professional artists and novice users to create stunning media with cost-effective real-time rendering.
Automate seamless buying journeys that reward customers with personalised content at critical touchpoints. The SpotLight Suite API empowers your developers to programmatically create personalised media on-demand in the cloud and integrate it into the customer journey.
Give local teams the tools to create product-correct assets that connect with their target customers. SpotLight Suite's easy-to-use apps combined with a shared 3D digital twin mean users throughout the enterprise are empowered to create their own content.
Ensure brand and product consistency across your global content production operations. SpotLight Suite's powerful range of permissions, templates and approved cameras, backgrounds and 3D models mean all users create brand-approved content.
Explore the Apps that can empower you to exponentially increase your CGI output to support your product sales and marketing
Creative Apps are built for artists, designers and anyone else with a creative eye to compose images and videos ready for rendering or saving as a template.
Compose images up to 16K with powerful features for camera controls, render effects, post processing, render layers, render options and output formats.
Import and set up backplates, domes and HDRs for use in Shutter and Scene, including upload of source, IBL Diffuse, IBL Specular, Reflection and Ground Shadow Mask textures.
Create dynamic video sequences ready for video production with a timeline, keyframes, camera interpolation settings, render effects, FPS and aspect ratio settings.
Create equirectangular panorama images ideal for vehicle and product interors, leveraging the same powerful features available in the Shutter App.
Template Apps allow users to render content from pre-composed and pre-approved templates, helping non-creative users to produce professional-looking content while protecting brand and product guidelines.
Create individual or packs of images from pre approved cameras and compositions, allowing the user to simply specify a configuration and render.
Render videos from camera sequences created in the Take App, allowing users to easily create videos for any configuration without expert knowledge.
Create 3D models ready for AR and other use cases with a simple interface, making production of AR and lightweight 3D content simple and accessible.
Manage access to product data, templates and Apps with a powerful and granular permissions system, ensuring control over user content creation.
The SpotLight API provides functions to generate personalised content on demand in the Cloud using the models, templates, cameras and permissions established in your SpotLight account.
Generate a rich-media, personalised brochure, or microsite, for your customer that includes their configured product and custom copy.
Offer your customer a personalised 3D AR model of their configured product at any point in their customer journey to increase engagement.
Support webpages, emails, social, chatbots, Apps and more with personalised images that feature the customer's configured vehicle or product.
Take personalised media even further with the inclusion of videos that feature the customer's configured vehicle or product.
Real-time rendering makes media production quick and cost-effective, all in true-to-life quality with ray tracing.
SpotLight Suite lives in the cloud, giving your teams the freedom to create beautiful content in their browser, wherever they are.
All SpotLight Suite apps have been designed with simplicity at their core, making it easy for beginners to create stunning content straight away.
Every 3D vehicle model that enters the platform is 100% product-correct and HQ-approved, so you can be 100% confident in your content.
Find answers to our frequently asked questions
SpotLight Suite is a subscription-based platform and pricing is dependent on the number of user licenses and rendering servers required. To receive a tailored quote for your brand, please contact the ZeroLight sales team.
SpotLight Suite is a cloud-based platform of creative apps and APIs that empowers brands to produce CGI content, including images, video and 3D models, at scale.
SpotLight Suite is used to create high-quality, photorealistic CGI content to promote configurable products. This content is primarily used by sales and marketing teams to facilitate captivating and personalised customer journeys.
Yes, free trials of SpotLight Suite can be requested, so please get in touch with the ZeroLight sales team to find out more.
As SpotLight Suite is cloud-based, you can access it directly from your browser, without the need for a high-performance computer; all you need is an internet connection.
SpotLight Suite is most commonly purchased by a brand's HQ, who can then distribute licenses to individual markets, as well as their agencies and suitable partners.
Gather together the representative digital model data for your product(s), then get in touch and we will advise you on the easiest way to bring your model into the SpotLight Suite platform.