ZeroLight at CES 2019
CES 2019 will see ZeroLight collaborate with multiple leading automotive and technology firms, delivering three individual demonstrations and one conference across various locations. Each installation highlights ZeroLight's commitment to enhancing automotive retail with advanced digital solutions. This page contains a summary of each demonstration as well as links to extra information.
Audi e-tron machine learning retail showcase
Collaborating with Audi and AWS, ZeroLight has delivered a series of intelligent and connected retail experiences for the new Audi e-tron. The experience will use machine learning to assess the requirements of individual users and provide feedback in line with their needs, driving conversion through relevant recommendations. Split across home, dealership, and car delivery, the showcase demonstrates how personalisation tools can be automated, effective, and scalable.
Read the Audi e-tron showcase press release.
The BMW M Virtual Experience on the new HTC Vive Pro Eye
Updated for the Vive Pro Eye, the BMW M Virtual Experience allows delegates to configure, explore and sit inside a digital BMW M5. Using the headset's integrated eye-tracking technology, the experience will deliver improved visuals via foveated rendering, as well as ZeroLight's analytics platform ‘Wisdom', which allows for real-time insight into user behaviour.
Read the BMW M Virtual Experience press release.
Interactive digital signage with Ultrahaptics and Porsche
Designed to extend the overall reach of in-dealership experiences, this innovative demonstration features highly engaging digital signage which users can physically interact with. Using mid-air haptic feedback delivered by Ultrahaptics' STRATOS Inspire, delegates can feel the user interface whilst using simple hand gestures to configure a Porsche Cayenne Turbo in full 4k resolution. Once complete, they can generate personalised content directly to their mobile device.
Deloitte and ZeroLight discuss the future of automotive VR
ZeroLight's CMO, François, will appear on a 60-minute Deloitte panel running from 10:15-11:15am (Pacific Time) on Monday 7th January. Discussing trends reshaping the future of mobility and connectivity, the panel will feature 6 industry experts and take place in the Las Vegas Convention Center, North Hall, room N262.Learn More