Cloud Powered Online Car Configurator for Web

Increase online engagement and promote higher value sales

Cloud-rendered 2D and 3D online configurators​

Audi Demo
Online configurator

One cloud-based solution with innovative 2D and 3D modes

Enhance your online experience with Cloud rendered 2D and 3D visuals for every model and configuration, with advanced interactions. Our online car configurator solution serves 2D image-based experiences and 3D Live Stream experiences from one integration, infrastructure and digital model for a dynamic and adaptable deployment.

  • Globally scalable 2D & 3D Cloud rendering​

  • Quick to market with new models & updates​

  • ​High quality experience on all devices with no plugin or model download

2D Image Service

Serve customers an image-based online car configurator with extensive views of the car and interactive doors & trunk, with no restrictions on configuration options.​

The 2D Image Service can provide an enhanced customer experience while saving costs and being quicker to market

2D Video
3D Live Stream

Serve customers an interactive real-time 3D scene that is consistent on every device. Show cars in photorealistic scenes and provide advanced levels of 3D feature exploration and customer engagement.​

The 3D Live Stream is proven to encourage higher value configurations and greater conversion to dealer.

3D Video


Lamborghini integrated with the Online Configurator solution to deliver high quality visuals on demand from our 2D Image Service. It provides an extensive set of interior and exterior camera views for the full range of highly configurable models.

  • New era of on-demand image generation in the Cloud
  • All configurations from an increased number of camera views​
  • Open and close doors and trunk
View Live Demo View Case Study


Audi is deploying our 3D Live Stream online configurator in their top 25 markets, including China. The solution allows website visitors to explore and configure every car, grade and option in a variety of rich, interactive 3D scenes.

  • Proven to increase engagement and configuration value​
  • World-first deployment of innovative 3D online experience​
  • New era of cloud-rendered 3D interactivity and detail​
View Live Demo View Case Study
3D Video

Anonymised data capture and use​

GDPR compliant behavioural data with no personally identifiable information​

  • Customer preferences and actions​
  • Aggregated configuration and behaviour trends​
  • Connected data points along the entire buying journey​
Capture real-time data every 100ms​ Data-led optimisations at every touch point Circle Chart
Data Lake
  • Personalisation of the customer experience​
  • Smart recommendations for dealers and customers​
  • Enterprise insights for marketing, supply chain and design​

Data access through SpotLight

Access and understand your online configurator metrics through Wisdom, our suite of data insights and analysis Apps.

  • Wisdom Dash Wisdom Dash™ provides an accessible way to view and understand the numerous and valuable data collected from ZeroLight solutions.
  • Wisdom Focus Wisdom Focus enables dealers to understand their customers better through the opt-in collection of data from their configuration sessions.

AWS Advanced Technology Partner

Providing specialised solutions aligning with AWS architectural best practices

AWS Advanced Tecnology Partner

How does it work?

Real-time 3D rendering and a stack of processes for scaling, all built on top of the AWS infrastructure

  • Web browser Integrate using a ZeroLight JavaScript library, enabling 2D images or a 3D video stream with no plugin and no large initial download.
  • Real-time 3D rendering ZeroLight’s real-time 3D rendering technologies in the Cloud, offering high-quality interactive scenes and on-demand image generation.
  • Scaling processes Custom-built, proprietary stack of processes and tools to operate and scale the online configurator as a live service.
  • Amazon Web Services Proprietary configuration of AWS base products and services, expertly deployed for scalable, global coverage.
Web browser
Real-time 3D rendering
Scaling processes

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