One cloud-based solution with innovative 2D and 3D modes
Enhance your online experience with Cloud rendered 2D and 3D visuals for every model and configuration, with advanced interactions. Our online car configurator solution serves 2D image-based experiences and 3D Live Stream experiences from one integration, infrastructure and digital model for a dynamic and adaptable deployment.
Globally scalable 2D & 3D Cloud rendering
Quick to market with new models & updates
High quality experience on all devices with no plugin or model download
GLOBAL 2D IMAGE SERVICE ROLLOUT
Lamborghini integrated with the Online Configurator solution to deliver high quality visuals on demand from our 2D Image Service. It provides an extensive set of interior and exterior camera views for the full range of highly configurable models.
- New era of on-demand image generation in the Cloud
- All configurations from an increased number of camera views
- Open and close doors and trunk
GLOBAL 3D LIVE STREAM ROLLOUT
Audi is deploying our 3D Live Stream online configurator in their top 25 markets, including China. The solution allows website visitors to explore and configure every car, grade and option in a variety of rich, interactive 3D scenes.
- Proven to increase engagement and configuration value
- World-first deployment of innovative 3D online experience
- New era of cloud-rendered 3D interactivity and detail
Anonymised data capture and use
GDPR compliant behavioural data with no personally identifiable information
- Customer preferences and actions
- Aggregated configuration and behaviour trends
- Connected data points along the entire buying journey
- Personalisation of the customer experience
- Smart recommendations for dealers and customers
- Enterprise insights for marketing, supply chain and design
Data access through SpotLight
Access and understand your online configurator metrics through Wisdom, our suite of data insights and analysis Apps.
- Wisdom Dash Wisdom Dash™ provides an accessible way to view and understand the numerous and valuable data collected from ZeroLight solutions.
- Wisdom Focus Wisdom Focus enables dealers to understand their customers better through the opt-in collection of data from their configuration sessions.
How does it work?
Real-time 3D rendering and a stack of processes for scaling, all built on top of the AWS infrastructure
- Real-time 3D rendering ZeroLight’s real-time 3D rendering technologies in the Cloud, offering high-quality interactive scenes and on-demand image generation.
- Scaling processes Custom-built, proprietary stack of processes and tools to operate and scale the online configurator as a live service.
- Amazon Web Services Proprietary configuration of AWS base products and services, expertly deployed for scalable, global coverage.