New CGAI Tools Enable Brands and Agencies to Create Campaign-Ready Content with Generative AI

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• SpotLight Suite now unifies CG and generative AI in one CGAI production platform
• Addresses biggest barriers to AI production: product accuracy, repeatability & control
• Enables brands to move from AI experimentation to scalable production
• 3D expertise and new AI Creative Services help brands adopt and scale usage
• Enterprise controls including C2PA certification make CGAI easier to adopt across real-world brand and agency workflows

Today, we’re announcing the most significant evolution of SpotLight Suite to date. 

With this major new release we’re building on the product’s CG production tools with powerful new AI capabilities, delivering a unified CGAI platform for creating campaign-ready media.
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A new era for SpotLight Suite
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‍‍When it first launched in 2018, SpotLight Suite revolutionised content creation by bringing accessible real-time rendering to creative teams in the cloud. With this release, we are doing it again: empowering those same teams with access to a new production technology, only this time the technology is generative AI.

For ZeroLight, and for SpotLight Suite, this is not a wholesale replacement of real-time and CG rendering with AI. It is the coming together of these technologies into a new CGAI toolset that empowers creators to apply their judgement and craft to create exceptional content.
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Closing the gap between AI promise and production reality
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‍Most teams have by now discovered that the promise of generative AI is not a given. Its graphical quality, creative flexibility and efficiencies have transformative potential for sure; but when GenAI meets real-world creative production, the gap between promise and reality becomes obvious.

Real production frustrations and failures are undermining that potential: wasted time and budget, unusable outputs and compromised creative. The gap isn’t caused by one thing. It comes from product inaccuracies and hallucinations, unrepeatable outcomes, a lack of precise control and complex, inefficient workflows.

With SpotLight Suite, we’re bridging that gap.
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One cohesive CGAI production workflow
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‍SpotLight Suite brings CG and AI together in a single production environment, giving creative teams the freedom of generative AI alongside established CG production tools in one cohesive workflow. Creators can combine the best of CG and generative workflows, bringing the technologies together to unlock greater value.

Purpose-built CGAI workflows, advanced references and assistive intelligence give creators more control over generation, while integrated production tools make it easier to manage, refine and review content throughout production.

Built-in enterprise controls make SpotLight Suite ready for global brands to procure and operate, with the certifications, security, access controls, budgets and service standards needed to bring AI into established production environments. With C2PA certification, brands can bring AI-generated and AI-assisted content into their established content supply chains with confidence.
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Expertise beyond the platform

Beyond the capabilities of SpotLight Suite itself, our expertise in upstream 3D and configurable product data solves the challenge of operating at scale. By efficiently bringing a brand’s product-correct 3D assets into the platform, we’re making adoption faster and enabling more accurate, scalable content from the outset.

One thing we’ve learned from operating SpotLight Suite for six years is that the production platform alone isn’t always enough. We know brands and their agency partners don’t always have the in-house capacity or specialist expertise to run CGAI production consistently. So alongside the new platform release, we’re also announcing the launch of our AI Creative Services. Bringing together artists, technologists and production expertise, the new service gives brands a flexible, turnkey way to access the benefits of CGAI production simply by providing a brief.
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Built for the way enterprises work
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Not every brand or agency operates to the same rules or requirements when it comes to content production platforms like SpotLight Suite. That’s why we’re providing the tools to define your own balance of creative freedom, white-label branding and hosting, AI guardrails, model selection, access controls, budgets and rendering rules.

The platform is designed to give each organisation the flexibility to meet its own requirements and define a production environment that feels native to its internal systems and ways of working.
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‍Free trial
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For teams ready to explore what CGAI production looks like in practice, get in touch to request your free trial of SpotLight Suite.

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Brand imagery is shown for illustrative purposes only and is not an endorsement or sponsorship of SpotLight Suite or ZeroLight. User interfaces and functionality shown are illustrative of ZeroLight AI Services.