Cloud Powered Online Car Configurator for Web

增加在线参与度,促进更高价值的销售

Cloud-rendered product configurators​

奥迪演示
在线定制器

A cloud-based solution for any use case

Enhance your customers’ online experience with cloud-based 3D visualisation, which can accurately display any configuration of any model. We offer two primary online configurators: Palette and Palette+. We deliver both Palette and Palette+ from a single integration, infrastructure, and digital model, creating a dynamic and adaptable deployment.

  • Globally scalable cloud-based rendering​

  • Unmatched speed to market​

  • High-quality experience on any device, with no plug in or download required

Palette

Palette is an image-based 3D product configurator powered by the cloud. It enables customers to explore and customise a vehicle in high quality on any device, with unlimited configuration options. ​

Palette is optimised for both speed and cost. It uses images that are rendered on demand in the cloud, rather than relying on pre-rendered content.

2D Video
Palette+

Palette+ is a cloud-streamed 3D product configurator with full freedom of movement. Like Palette, it offers unlimited configuration options, but it also enables users to explore a vehicle from any angle on any device, with a range of fully animated interactions.

Palette+ is optimised for a premium customer experience. While Palette uses images taken from a cloud-rendered 3D scene, Palette+ gives the user access to the 3D scene itself, offering an unparalleled experience.

3D Video
GLOBAL PALETTE ROLLOUT

兰博基尼

Lamborghini has been using Palette on its websites across the world since 2019. It is using the solution to enable customers to visualise every option of every Lamborghini model, with an extensive set of interior and exterior camera views.

  • Delivering over 1 million images per day
  • Interactions like opening the door and boot
  • Optimal performance on any device
查看现场演示 查看案例分析
外观
动画
内饰
GLOBAL PALETTE+ ROLLOUT

奥迪

Audi deployed Palette+ in their top 25 markets across the world. The solution enables customers to configure every option of every Audi model in market-leading quality, with three photorealistic virtual environments to choose from.

  • Proven to increase engagement and final basket value​
  • World-first deployment of innovative cloud-streamed configurator technology
  • Advanced render techniques like real-time depth of field​
查看现场演示 查看案例分析
3D Video

匿名数据捕获和使用​

符合GDPR标准的行为数据,没有个人身份信息​

捕获
  • 顾客的购物偏好和行为​
  • 统计好的配置和行为的趋向​
  • 链接的数据指向整个购买过程​
每100ms捕获实时数据​ 在每个接触点以数据为主导的优化 Circle Chart
数据河
用途
  • 客户体验个性化​
  • 为经销商和客户提供智能建议​
  • 针对营销,供应链和设计的企业见解​
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通过SpotLight进行数据访问

通过“智汇”,我们的数据洞察和分析应用程序套件访问和了解您的在线配置程序指标.

  • 智汇 面板 智汇面板提供一个可访问的方式来查看和理解由灵光解决方案收集的海量有价值数据.
  • 智汇 聚焦 “智汇聚焦”使经销商能够通过从经过同意的配置连线数据收集来更好地了解客户.

AWS Advanced Technology Partner

Providing specialised solutions aligning with AWS architectural best practices

AWS Advanced Tecnology Partner

它是怎么工作的?

实时3D渲染和扩展流程堆栈,所有都基于AWS基础架构构建

  • 浏览器 利用灵光JavaScript库集成,无需插件和大量初始下载即可实现2D图像或3D视频流.
  • 3D实时渲染 灵光的实时三维云渲染技术,提供高质量的交互场景和按需图像生成.
  • 扩展流程 自定义构建的、专有的流程和工具堆栈,将在线配置器扩充为一个实时客服系统.
  • 亚马逊网络服务 AWS基础产品和服务的专有配置,可扩展、全球覆盖的专业部署.
浏览器
3D实时渲染
扩展流程
AWS

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