March 2017 saw Pagani Automobili deliver the Pagani Huayra Roadster to market, with a public launch at the 87th Geneva Motor Show. As a revered luxury brand within the automotive sector, Pagani draws the attention of motor enthusiasts worldwide. To maximise the overall reach of the vehicle's debut, ZeroLight and Pagani collaborated on an online launch event to coincide with the reveal at the show, running alongside the duration of the cars display. This also marked the first time a vehicle had been launched concurrently using real-time 3D visualisation over the web.
This report analyses the implementation and results of the campaign, highlighting how ZeroLight overcame the limited capabilities of existing geographical infrastructure to deliver a consistent, premium experience.
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Creating a Global and Engaging Automotive Product Launch