Cloud Powered Online Car Configurator for Web

Increase online engagement and promote higher specification sales

Real-time 3D Configurators for Web

Pagani Demo Audi Demo
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“We are delighted to contribute our Huayra model for use with the Web Configurator in order to demonstrate the power of ZeroLight’s real-time 3D technology.”

Pagani car configurator demo from ZeroLight
Hannes Zanon
Marketing Director Pagani

View Live Demo

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Audi’s pioneering use of ZeroLight’s Cloud-powered Web Configurator places their online experience far ahead of their competitors. Full commercial use of the solution demonstrated its ability to enhance the customer experience and drive higher value sales.

  • More configurations in 3D vs 2D
  • 66% more interaction with the car
  • All surveyed customers preferred 3D over 2D in all 8 areas of assessment
  • Customers configured significantly higher priced cars

View Live Demo View Project


Explore with complete freedom of view, interactive features and unlimited configuration


Use the power of the Cloud to deliver a consistent experience regardless of the user's device


Customise cameras, UX, UI and more


Physics powered driving demonstrations


Advanced real-time rendering creates a stunning and ultra-realistic virtual car


Showcase the car in a range of dynamic environments


An interactive 3D experience on any connected display


No plugins or downloads to install


Learn more about our Web Configurator client projects

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For best results we recommend visiting this page using Google Chrome; some combinations of device and browser cannot or are not currently supported and so we show a video instead so you can still see its unique benefits. As a preventative measure against misuse we control the number of live instances that can be online at once - so if you currently don't see a live version of the configurator please try again shortly.
It is very simple. First and foremost, contact us on [email protected] and we will quickly contact you back. Our approach is to understand your goal and provide you with the best possible solution created using proprietary ZeroLight software. The following step is to understand your 3D data, which usually includes a data-check to establish compatibility with our solutions... Once a data pipeline has been established we work with you to scope and deliver a proof of concept, including a demonstration of the solution featuring your vehicle.
ZeroLight are visualisation partners to both Audi and Pagani as well as several unannounced clients. We previously delivered projects for Jaguar Land Rover too.
Our solution is unique because it offers a real-time 3D configuration experience without requiring the visitor to install a plugin. Since installs create drop off in user funnels, the ZeroLight web configurator allows the engagement benefits of 3D configuration without the downsides that plugins bring. We achieve this because our configurator runs in the Cloud, allowing every visitor to have a high quality 3D experience regardless of their device. As customers are increasingly moving online to discover and buy cars, it is crucial to provide the best possible web experience. Our solution's unique and interactive features achieve this by providing a revolutionary improvement over picture-based, non-interactive configurators and web page.
No, the ZeroLight Web Configurator is suitable for any product. Though Automotive is our specialist industry the possibilities and opportunities in other industries are obvious so if you feel your sector can benefit from an engaging, interactive and real-time online and offline experience do not hesitate to contact us on [email protected]
The Zerolight Web Configurator has a usage-based pricing model, so costs are only accrued when the solution is being used by customers. It runs on the Cloud (we use Amazon Web Services) and is charged at an affordable per-minute price.


Contact us to find out how ZeroLight Web Configurator
can improve your website experience and configuration through rate


Or, contact us at:

  • Contact us about any use case or idea

  • Receive a personalised response (usually under a day)

  • Arrange a live demo of a ZeroLight Web Configurator