Cadillac, Rokkan, and ZeroLight are collaborating on a new VR solution that will be rolled out to dealerships across the United States of America in 2019 as part of a multi-year deal. ZeroLight will serve as Dealership Visualisation Partner for the innovative project, which will see the creation of the industry's most sophisticated immersive retailing experience.

Going beyond standard retail VR experiences that focus entirely on configuration, Cadillac's immersive solution will also educate customers on the cars' most advanced features. This will allow dealers to visually demonstrate the state-of-the-art technologies included within Cadillac's range.

"Innovation is in our DNA, and enhancing our premium customer experience is at the heart of everything we do. This project is no exception: we are creating a retail solution that is as technologically advanced as our cars themselves." Kaycie Wonder, Assistant Manager, Digital Platforms & Innovation, Cadillac.

With an extensive track record of delivering on an international scale, ZeroLight's market-leading technology uniquely positions the company to help Lead Creative Agency Rokkan turn Cadillac's vision into a reality. The two companies have significant industry experience and have been closely collaborating throughout the project.

"With Cadillac and Rokkan, we are leading the transformation of the car-buying process, creating the industry's most advanced VR solution to address the complex needs of the modern customer. We look forward launching this project and seeing its impact on the Cadillac customer experience." Darren Jobling, CEO, ZeroLight.

Designed to use the same digital twin asset across every solution, ZeroLight's omnichannel platform gives Cadillac the ability to build a connected retail ecosystem around this VR solution. This would enable the company to establish an intelligent customer experience that remains consistent across every touchpoint.

Jack Nove
Marketing Executive, ZeroLight
T: +44(0) 191 485 0505
E: [email protected]

About ZeroLight
ZeroLight is the intelligent sales and marketing platform for the automotive industry. Pioneering real-time 3D solutions for digital retail and advertising, ZeroLight's omnichannel platform empowers OEMs to sell smarter and engage customers with interactive product experiences that enhance every stage of the car-buying process. For more information about the company, go to