ZeroLight, the creator of the world's most advanced visualisation platform for the automotive industry, will be demonstrating its pioneering technology at Business Rocks, one of the UK's most exciting global tech summits, taking place in Manchester, April 21-22. At the event, the company will showcase a range of unique digital retail experiences, underpinned by its proprietary technology. Each experience will utilise Pagani Automobili's fabled Huayra & Huayra BC models, offering users a unique chance to experience one of the most exclusive cars on the planet. Located in booth 6, the ZeroLight display is set to demonstrate the depth of its omnichannel solution.

"The Business Rocks summit is an important opportunity to demonstrate the potential of our advanced 3D car configurator to inspirational technologists and business leaders from around the world," says Joseph Artgole, Marketing Executive at ZeroLight. "Our showcase features an enhanced virtual reality experience, our award winning Cloud technology and pioneering 4k solution. It's an extraordinary opportunity for visitors to become familiar with technology that's powering an automotive digital retail revolution; they can even specify their own €2.3m Pagani using a live demonstration of the visualisation solution provided to the iconic Italian supercar manufacturer."

The company has just returned from a successful showcase alongside Audi AG at NVIDIA's GPU Technology Conference. As a strategic visualisation partner to Audi AG, ZeroLight's technology has been used to empower Audi's VR Experience, which is being rolled out across showrooms globally this year.

Business Rocks is a two-day technology and investment conference featuring Apple Computer Inc. co-founder Steve Wozniak as lead speaker. It attracts up to 300 exhibitors, over 100 international speakers and provides the opportunity for networking with up to 5000 start-up founders, developers, mentors, accelerators, investors and journalists.

Emergence of ZeroLight technology has accelerated during a period of sustained industry acclaim. This year has seen the company credited as winners in: the Red Herring Top 100 Europe Awards, the 2016 Techies award for Cloud Technology & the Innovation & Excellence Awards for 3D Automotive Technology. ZeroLight were also finalists in the FT ArcelorMittal Business Awards and named as runner-up in the Society of Motor Manufacturers & Traders' (SMMT) latest Innovation Awards. GP Bullhound, one of Europe's leading technology investment banks, recently identified ZeroLight as being a company displaying the capacity to become a $1bn business.

Get tickets for Business Rocks or book a time at the ZeroLight booth