Toyota Motor Europe has selected ZeroLight to provide a suite of solutions for a range of models in-store and online. The partnership will see Toyota use ZeroLight's omnichannel visualisation platform to deliver highly interactive and engaging experiences using an array of next generation devices and technologies.
Toyota Motor Corporation recently retained its title as the world's most valuable car brand, valued at $29.5 billion. Subsidiary Toyota Motor Europe (TME) announced production of its 10 millionth car in Europe this year.
"Toyota's philosophy of continuous improvement drives us to deliver new concepts that enhance the proposition for modern car buyers. ZeroLight allows us to visualise our range to the highest visual quality and deliver a compelling brand experience throughout the entire customer journey, both online and in retail."
- Matt Stevens, Director, Toyota Motor Europe.
ZeroLight pioneers real-time 3D solutions for retail, online and asset creation. Its proprietary technology empowers OEMs to sell smarter and engage customers with interactive product experiences that enhance the buying process. The company's showroom and web solutions have attained both critical and industrial acclaim.
"Toyota Motor Europe's use of ZeroLight's omnichannel platform allows them to leverage a range of ready-to-use solutions for the next generation promotion and configuration of new vehicles. Our team is looking forward to working with Toyota to push the boundaries of automotive retail and deliver bespoke innovative projects that enhances the unique brand-customer relationships enjoyed by both marques."
- Darren Jobling, CEO, ZeroLight.
Marketing Executive, ZeroLight
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