Real-time 3D visualisation specialist ZeroLight has been named in the prestigious 2015 Future 50 index of the most innovative and disruptive businesses in the UK. The company, which provides advanced virtual showroom solutions, was recognised for bringing fast-paced change to the automotive industry by delivering a premium, user-friendly and interactive buying experience that ensures high levels of customer engagement.

The Everline Future 50 index acknowledges the capability of UK companies to disrupt their markets through potentially game-changing innovation. "ZeroLight was selected because of a proven ability to bring innovation to the global car industry with its advanced virtual showroom solution," explained Amy Carroll, Group Editor at Real Business, which administers the Future 50. "We're sure that we'll be hearing a lot more about the company in the future as it continues to provide the visualisation technology for buying and selling cars in a digital age."

ZeroLight virtual showrooms use proprietary real-time 3D visualisation technology to create graphically stunning vehicles that are configurable to any manufacturer specification, have a high frame rate and a rich feature set. The solution is used by global car brands to clearly and accurately demonstrate model range, configuration and design to promote higher specification purchases and increased sales. D eployed cross-platform on cutting edge display technologies, such as 4K UltraHD screens and virtual reality headsets, the technology supports a large range of use cases.

ZeroLight CEO Darren Jobling, commented, "Recognition in the Future 50 is a fantastic reward for our hard work and success in delivering a disruptive virtual car showroom solution that we believe will change the way cars are purchased all over the world."

Jobling continued, "We're very proud to have been included alongside other innovative and disruptive UK companies in a list that has previously identified enormously successful businesses."