The automotive sector has seen a dramatic change in its retail strategy over the past decade, incorporating immersive experiences to excite and engage customers.

Maintaining high quality visualization in virtual reality is complicated as the overall demand on ZeroLight's bespoke graphics pipeline is increased. Two views of the same scene must be rendered simultaneously (one per eye) without compromising graphical fidelity or performance. This means a large amount of data must be transferred from the CPU to the GPU within a limited timeframe. This solution brief explains how ZeroLight harnesses the latest generation of Intel® Core™ i7 and Intel® Xeon® CPUs to deliver ground-breaking commercial VR experiences that allow customers to see their potential purchase on a 1:1 scale.

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Transforming Digital Car Sales with Immersive Mediums