This week Art Director Mark Barton travelled to China to attend the Beijing Tradeshow (CIFTIS) alongside Sean and Nancy from our Chengdu studio. The event, which brings together representatives and businesses from each Chinese province to showcase their solutions and services, gave us the perfect opportunity to demonstrate our latest virtual reality concepts. With a focus on sectors including science and technology, internet and business ZeroLight's innovative VR solutions were right at home.



Featuring a range of Pagani Huayra models the experience allows users to see, configure and explore each supercar in the exquisite detail that ZeroLight is well known for in the industry. It also includes some of the latest innovations from our demo team, introducing an in-scene user interface for configuration options, user-controlled teleporting and new interaction concepts for opening the doors, boot, bonnet and also starting the engine.



Held in the large China National Convention Center next to the Olympic stadium, the ZeroLight demo attracted a lot of attention throughout the show from attendees including government and business leaders and was regarded by those that used it as the highest fidelity, most engaging virtual reality demo at the show.