Automotive visualization specialist ZeroLight announced today that it has achieved Amazon Web Services (AWS) Industrial Software Competency status. This designation recognizes that ZeroLight has demonstrated technical proficiency and success in building engaging and scalable automotive sales and marketing solutions that drive value for OEM's worldwide.

Achieving the AWS Industrial Software Competency differentiates ZeroLight as an AWS Partner Network (APN) member that has delivered proven customer success, providing specialized solutions aligning with AWS architectural best practices to support of customer experience and analytic applications for retail operations.

"ZeroLight is very proud to be one of the first APN partners to achieve AWS Industrial Software Competency status," said Francois de Bodinat, CMO at ZeroLight. "Our team is dedicated to redefining the entire automotive retail journey, uniting in-store and online operations by leveraging the agility of AWS."

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Partner Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise. To receive the AWS Industrial Software Competency designation, APN Partners undergo rigorous AWS technical validation related to industry specific technology as well as an assessment of the security, performance, and reliability of their solutions.

ZeroLight's influence on the automotive industry has led to the implementation of new customer engagement tools that increase both customer engagement and overall ROI. Specifically, they have leveraged AWS to create a robust and scalable infrastructure that enables the rendering of proprietary real-time 3D visualization software in the cloud, mitigating the need for dedicated hardware. Developed alongside Audi AG, it allows automotive brands to provide highly interactive online product propositions to customers worldwide, on any device, without the need to install middleware or plugin's. This means regardless of where the customer is, they receive a consistent and interactive brand experience.

The pilot preceding this year's rollout saw a measured increase in user experience, engagement, upsell and conversion. Surveyed customers rated the 3D configurator higher than the 2D configurator in every category: Idea, Perceptibility, Enthusiasm, Involvement, Safety, Satisfaction and Purchase Intent. This was coupled with a 66% increase in user engagement when compared to the traditional 2D solution, leading to a 9% increase in additional feature selection per vehicle. This shows significant upsell potential whilst increasing the conversion rate of customers visiting dealerships from the website.

About ZeroLight
ZeroLight is an automotive 3D visualisation specialist, creating interactive digital retail and online experiences for car brands worldwide. Incorporating the latest technologies into one central marketing and sales platform, ZeroLight empowers OEMs to sell smarter and engage customers across every touchpoint.
For more information about the company, go to