Luxury hypercar manufacturer Pagani Automobili and automotive visualisation specialists ZeroLight have set the stage for a pioneering online launch event dedicated to the awe-inspiring Pagani Huayra Roadster. Coinciding with the hypercar's grand unveiling at the Geneva Motor Show 2017, it marks the first time that a vehicle has been launched concurrently using real-time 3D visualisation over the web.

The experience debuts on 6th March 2017 at 2pm CET. Fans and customers alike will be able to digitally explore and configure Mr Pagani's latest automotive spectacle in real-time using ZeroLight's internationally recognised, cloud powered automotive visualisation platform. The microsite will give visitors complete control of a highly-detailed Huayra Roadster with a suite of options at their disposal, including exterior and interior colour, trim and alloys. Once created, personalised videos and stills of their dream Roadster, set in Pagani's factory, will be available to share with friends and family across social media platforms. The experience will run for a limited time during the Geneva Motor Show, whilst the road-going model is on display.

‘The Pagani Huayra Roadster is a combination of Art and Science, design and technology. We wanted to make sure the world could join us during the unveiling of what was a monumental undertaking in an interactive and engaging way. ZeroLight have created a platform that allows us to showcase our latest creation to our fans and clients worldwide on any device in stunning detail, allowing them to discover and configure our creation in their vision.' - Luca Venturi, Head of Communication, Pagani Automobili

The technology behind the experience has been recognised with multiple awards and by critics alike as being at the forefront of online visualisation, combining interactivity and high visual fidelity without the need for any plug-ins to give a rich experience.

‘ZeroLight is all about world firsts. For those people, not fortunate enough to be in Geneva for the launch of the stunning Pagani Huayra Roadster we are bringing the car to you to explore at the exact same moment it is revealed to the world's press. As well as exploring Mr Pagani's unique ability to combine art and engineering, visitors to our site will also be able to configure their very own hypercar in real-time. The ZeroLight Pagani Huayra Roadster experience delivers personalisation in a truly original way that will become the standard for future automotive product launches' - Darren Jobling, CEO, ZeroLight.

Joseph Artgole
Associate Marketing Director, ZeroLight
T: +44(0) 191 485 0505
E: [email protected]

About ZeroLight
ZeroLight is the market leading omnichannel visualisation platform for the automotive industry. Pioneering real-time 3D solutions for retail, online and asset creation; ZeroLight empowers OEMs to sell smarter and engage customers with interactive product experiences that enhance the buying process. For more information about the company, go to: