Enriched advertising content that drives engagement and ROI

Media production toolset and creative services for automotive advertising

Advertising

Innovative solutions for automotive advertising

We work with automotive brands and their agencies to enrich advertising content while decreasing time to market.

Online display advertising

Optimised and personalised automotive advertising content to maximise ROI

online display advertising

Create automotive online advertising content at any size, including recommended IAB Standard Ad Unit sizes, using the SpotLight toolset or delivered as a service by the ZeroLight creative team.

With our efficient, high-quality image production and every configuration of your vehicles available, digital marketing teams can test and optimise content to maximise ROI from ad spend.

Learn more about SpotLight
Digital advertising on a website Mobile advertising
Intergration with ad networks and cms

Generate adverts and content from saved templates on-demand in the Cloud using the SpotLight API

PROGRAMMATIC AND RETARGETING ADVERTISING

SpotLight API

Serve on ad network/cms

revisit configurator

online configurator

automated ad production

personalised ads & content

Intergration with ad networks and cms

Generate adverts and content from saved templates on-demand in the Cloud using the SpotLight API

On-demand media production

Personalise advertising, emails and website content with the customer's exact configuration of car

Personalized advertising on a TV Personalized advertising on a laptop Personalized advertising on a tablet
Amazon Automotive Advertising Showcase

In an intelligent, end-to-end customer experience concept at CES 2019, ZeroLight demonstrated the use of on-demand advertising content for personalised retargeting.

Dynamic advert creative was shown across the Amazon advertising ecosystem, including Fire TV, Kindle Fire devices and across Amazon-owned web properties such as IMDb.

View Case Study
Personalized advertising on a TV Personalized advertising on a laptop Personalized advertising on a tablet

Social media advertising

Innovative social media campaigns that drive brand engagement

Social media ad formats

We work with social teams and agencies to deliver cross-platform campaigns that engage customers in the upper funnel.

Fast, cost-efficient production of social media and social advertising content through SpotLight or as a service enables content-rich campaigns and creative optimisation, without compromising on quality.

  • Ready-to-use assets based on social media ad templates

  • Launch and optimise campaigns quickly

  • Specialist Facebook Instant Experience production and composition

Digital advertising on a website Mobile advertising MPU display advertising Rectangle ad display advertising
Audi e-tron facebook instant experience

Working with Audi territories and their appointed social media agencies, ZeroLight delivered a content-rich Facebook Instant Experience (formerly Canvas) based on the configuration and exploration of the new Audi E-tron.

  • Fully managed, fast delivery of Facebook Instant Experience

  • Configuration-based user flow

  • Delivered across multiple territories and languages

  • Delivered traffic to OEM configurator

View Case Study Watch video

Out-of-home advertising

High-resolution experiences that drive awareness and engagement through interaction

Digital OOH

Digital advertising videos and content

Interactive OOH

Interactive advertising experiences

Digital signage

Creative content for dealership digital signage

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