ZeroLight, creators of the most advanced visualisation platform for the automotive retail industry, have been selected as finalists for the UK Business Awards, Disruptive Business Model (Technology) category. The shortlisting recognises ZeroLight's technology as fundamentally changing the way the world buys cars, empowering the overall shift from a dealership-centric to customer-centric approach.

ZeroLight's technology provides highly-detailed 3D models of vehicles for users to interact with in real-time. This gives complete freedom of movement whilst configurations are applied and features, such as opening the doors, are triggered on demand. The solution is visually stunning, delivering the highest real-time visual quality on the market, with cars displayed at an average 5 million polygons. The combination of interactivity and visual quality equates to a truly compelling experience, engaging consumers across all touch points. The software functions as an omnichannel solution, capable of utilising any current and emerging display devices. International commercial applications include the Audi AG's digital experiences (Audi City Cyberstores, Walking VR Experience, Cloud car configurators across the entire A4 range on and Pagani's VIP showroom experiences.

Created to recognise and reward outstanding achievement in business across key sectors, disciplines and people, the UK Business Awards showcase the best practices among organisations, their talented teams and individuals within those organizations.

Finalists in each of the categories will present their entry to a team of experienced Judges at Park Plaza, Riverbank, London on 11th November 2016. Winners will be announced during the gala lunch & celebration.

"We are delighted to announce the Finalists of the UK Business Awards aka The Dons. The quality of entries has been impressive. I would like to congratulate all the Finalists and I am looking forward to celebrating and rewarding their success at the Awards ceremony. With record number of entries and companies that entered, it is clear that businesses recognise the UK Business Awards as the ultimate accolade."
- Neil Copping, General Manager of Awards International

"We're very proud to receive recognition for the impact our technology is having on the automotive retail sector. Our innovations empower brands, dealers and agencies to adapt to modern consumer behaviour, delivering ground breaking, highly engaging experiences that are completely reshaping the automotive retail landscape, both in-store and online. We look forward to presenting the disruptive impact of our work, which is testament to the talent employed at our studio."
- Joseph Artgole, Marketing Executive, ZeroLight.

Recognition comes alongside a suite of accolades this year for ZeroLight's technical achievements, including an International Business Award, Techies Award, Red Herring Award and Financial Times Boldness in Business shortlisting.

Joseph Artgole
Marketing Executive, ZeroLight
T: +44(0) 191 485 0505
E: [email protected]