4th October 2017 - Multi-award winning automotive visualisation specialists ZeroLight have created an immersive virtual reality experience for the innovative Nissan Crossing store at Ginza Place, Tokyo, as part of the launch campaign for the new all-electric Nissan LEAF.

Users are able to experience the new Nissan LEAF in ZeroLight's industry acclaimed premium virtual reality solution, with all 14 colours of the car available together with interactive features and a selection of immersive 3D scenes. These include a stunning, photorealistic recreation of Mount Fuji and a snowy mountain scene that allows the user to explore and configure the car under the Northern Lights.

Users of the experience receive high-quality real-time rendered images of their configured car after the experience, which they are able to share on social media.

ZeroLight CMO Francois de Bodinat said, "We're all very proud to have delivered such a high-quality VR experience to support the launch of the new Nissan LEAF, the best-selling electric car in the world. Nissan Crossing is the perfect place to first showcase the solution."

LEAF is an icon of Nissan Intelligent Mobility that leads to a new era of Automotive experience. Nissan and ZeroLight collaborated to create a unique experience for customers leveraging high quality VR. This capability is a key component of the future of car buying experience @Nissan with the ability to leverage 3D Visualization tools to experience the car features virtually in a variety of environments.

For more information on Nissan Crossing and the New Nissan LEAF VR Experience visit the Nissan Crossing website.



Public Relations, ZeroLight
Joseph Artgole
Associate Marketing Director, ZeroLight

T: +44(0) 191 485 0505
Email: [email protected]


About ZeroLight
ZeroLight is the market leading omnichannel visualization platform for the automotive industry. Pioneering real-time 3D solutions for retail, online and asset creation; ZeroLight empowers OEMs and agencies to sell smarter and engage customers with interactive product experiences that enhance the buying process. For more information about the company, go to: zerolight.com