ZeroLight, creator of the world's most advanced car configurator solution that transforms the way new vehicles are specified and purchased, has been named in the 2015 Startups 100 index. The award, in its sixth year of recognising the UK's brightest new businesses, acknowledges ZeroLight's real-time 3D visualisation technology and the company's ability to benefit the automotive industry through the provision of stunning real-time car configurator solutions for dealerships, flagship stores and websites.

The Startups 100 index assesses entrants using a rigorous appraisal system, which analyses financial factors such as turnover, net profit, funds raised and employee numbers. It also considers market innovation and disruption, and future potential global impact.

"We are delighted to be recognised by the prestigious Startups 100 index, and to be ranked 23rd in the UK is testament to ZeroLight's swiftly growing business, the relevance of our technology and its ability to make a real difference to the automotive industry," says ZeroLight CEO, Darren Jobling. "We have developed the world's best omnichannel car configurator solution for vehicle manufacturers that provides an unrivalled user experience, promoting higher specification purchases and increased sales. We are close to announcing two exciting new partnerships with globally revered brands set to benefit from ZeroLight's unique capabilities."

ZeroLight's advanced car configurator solution uses proprietary real-time 3D visualisation technology to create a live, interactive scene of graphically stunning, highly configurable vehicles. "Vehicle manufacturers are able to accurately demonstrate broadening ranges and options in a way that would never be possible in a physical showroom, promote higher specification purchases, or even open virtual, boutique-style showrooms in cities that due to cost, access or space restrictions were previously prohibitive," Jobling explains.

"It is evident that ZeroLight is not only one of the most exciting start-ups in the UK, but also in the wider automotive industry - where its genuinely innovative car configurator solution will change the way new cars are bought and sold," says Startups 100 Digital Content Manager, Lucy Wayment. "We have no doubt ZeroLight will become a major force in the industry, and another success story of companies previously recognised in the Startups 100 index."

ZeroLight's ranking in the Startups 100 index is the latest industry acknowledgement in a series of successes. In 2015 the company has been named as a Rising Star by the Northern Tech Awards and ranked in the Future50 index of the UK's most innovative and disruptive businesses.